Hasbro's "Little miss no-name" doll was modeled after the orphan waifs painted by Margaret Keane. She had unkempt hair, rags for clothes, and a permanent tear.
"Little miss no-name is sad because she doesn't have a pretty dress," says the narrator in the commercial, while sad violin music plays in the background. "She doesn't have any shoes. She doesn't even have a name… you'll find Little miss no-name standing in a snowstorm box at your toy store."
Today, Little miss no-name dolls are highly collectible, commanding a small fortune on eBay.
From Toy Tales:
Hasbro's Little Miss No-Name is a study in misguided product marketing. Designed as the antithesis of the impossibly glamorous Barbie, Little Miss No-Name failed on many levels. Hasbro's main misstep with this doll was inadvertently oppugning the harmless escapism that Barbie lovers everywhere enjoyed.
Designed by Deet D'Andrade, Little Miss No-Name is said to have drawn inspiration from the paintings of American artist Margaret Keane, whose work featured large-eyed children. The impoverished doll came without shoes and dressed in a burlap sack with patches and a safety pin holding the outfit together.