Jordan Peterson is really easy to make fun of -- what with the mystical nonsense and the pseudoscientific evolutionary biology -- but there are millions of (largely white, largely young, largely male) readers who've found his "12 Rules for Life" to be a balm for their souls and a rallying cry for a movement that has legitimized the most murderous strains of toxic masculinity. Read the rest

The South Wales Police deployed a facial recognition technology at the June 2017 Champions League soccer final in Cardiff, and 92% of the people identified by the system as matches for suspiciousness were false positives. Read the rest

Since George Osborne set the trend in 2015, UK Tory politicians have been posing for photos in a legs-too-wide stance laughably called the "power pose." Read the rest

Giant Chinese companies are outfitting millions of employees -- everyone from factory workers to military personnel to pilots and train drivers -- with special uniform hats containing an unspecified neurological sensor package claimed to be capable of detecting "depression, anxiety or rage" as well as "fatigue and attention loss with an accuracy of more than 90 per cent"; the practice is largely unregulated. Read the rest

The police in Durham, England bought a license to the "Mosiac" dataset from the credit bureau Experian, which includes data on 50,000,000 Britons, in order to train a machine learning system called HART ("Harm Assessment Risk Tool") that tries to predict whether someone will reoffend. Read the rest

Unilever founder John Wanamaker famously said, "I know that half the money I spend on advertising is wasted. My only problem is that I don’t know which half." It's an odd testament to the power of advertising, an industry whose executives are incredibly effective at selling their services to other executives, even if they can't prove they're any good at selling their customers' products to the public. Read the rest

UCSF researchers have published an important paper in PLOS Biology that draws on internal documents from the US sugar industry lobby that shows that the industry deliberately suppressed research on the link between sucrose and bladder cancer and heart disease, and then deliberately sowed misinformation about the health effects of sugar, using tactics straight out of the tobacco industry's cancer-denial playbook. Read the rest

Robbo writes, "A number of so-called scientific journals have accepted a Star Wars-themed spoof paper. The manuscript is an absurd mess of factual errors, plagiarism and movie quotes. We know this because Neuroskeptic wrote it and posted about it on the Discover Magazine site. The paper was about Midi-chlorians and attributed to Dr Lucas McGeorge and Dr Annette Kin. Neuroskeptic takes us through the process used to create the bogus paper and the varied repsonses from the half-assed 'peer review' journals who accepted the work." Read the rest

The exciting field of "battlefield acupuncture" involves training soldiers and medics to perform what amounts to a "theatrical placebo" involving jamming glorified thumbtacks into fellow soldiers' ears and leaving them there until they fall out. Read the rest

In 2013, the TSA blew $1B on "behavioral detection," which would allegedly train agents to spot potential terrorists by looking for a hilariously stupid list of "tells" including "a bobbing adam's apple," "arriving late," "trembling," "yawning," "excessive throat clearing," "improper attire," "gazing down," and "wide open staring eyes," Also: "being in disguise." Read the rest

It's a commonplace that in the natural world, males attempt to mate with multiple females, while females attempt to entice males into being monogamous; this is attributed to the high cost of producing an egg and bearing children (or laying eggs) for females, and the low cost of sperm production for males. Read the rest

In 2010, three psychologists published a paper on "power poses", with their finding that people who adopted "power poses" -- think of superheroes on skyscrapers -- felt more powerful and took more risks. Read the rest

Ten years ago, British domestic security claimed to have caught a terrorist cell that had planned to blow up airplanes with a gel they'd carry on in a Gatorade bottle and detonate with an Ipod. Read the rest

The $2 roadside drug-test kit is the go-to weapon of the War on Drugs, despite its incredibly high failure rate and the scientific consensus that the tests need to be validated in labs later; once you've had a random crumb of sandwich or aspirin identified as drugs by one of these kits, you're almost certain to plead guilty, thanks to the heavy-handed tacts of prosecutors and the disarray of public defenders, and then you're off for prison time and a lifetime as a felon. Read the rest

Faception uses 15 secret classifiers of facial features to accuse subjects of terrorism and pedophilia, as well as predicting their poker abilities. Read the rest

Rachel "Datapunk" Kalmar is a brilliant data scientist with a background in neuroscience, connected devices, sensors, and wearables. Read the rest

The bi-monthly BDO Newsletter serves America's Phightin' Phrenologists as they decide whose lives to screw with based on a $1 billion junk-science boondoggle. Read the rest