This is what 'going viral' looks like

Sometimes I blog about something and it goes nowhere, much like this girl's domino:

Sometimes I blog about something and it continues to weave its way to the many corners of the internet, much like this:

But, sometimes I blog about something and it starts a chain reaction that looks more like this (I looked for a domino video that featured fireworks and confetti but came up short):

via

In other words, it goes viral. Now, on November 11, I blogged about Tim Klein's "puzzle montages" and I believe it's the most-viral post I've written in my over-seven-year professional blogging career. While I don't have the exact numbers, I have been watching it quickly spread across the planet and I feel certain that it is. Today, I thought it would be fun to pull back the curtain a little to show you what "going viral" looks like from "backstage."

[TL;DR version (and, warning, this post IS entirely TOO LONG): The post I wrote about Tim Klein's puzzle montages went nuts! Media outlets from around the globe picked up the story (digital, print, TV), some linked back to Boing Boing, some didn't. Tim got TONS of fan mail, all of his art sold, and now he's being offered gallery shows. Well... he and I talked and we plan to take it to the next level together (note: we didn't know each other before all of this). We first want to build a community of people who love puzzle mashups. Want to learn more? Read the rest

This artist uses jigsaw puzzles, with the same die cut pattern, to make these terrific mashups

Oh boy, I think I have a new hobby. I've just learned that you can combine puzzles, that have the same die cut, to make really awesome pieces of art. It had never occurred to me that manufacturers of mass-produced puzzles cut different puzzles of theirs in the same way, making the pieces interchangeable. It makes complete sense, of course, but my mind is still blown!

I learned about the art of "puzzle montage" from one of the readers of my inbox zine, Marcia Wiley (she's the gal in Seattle who's fixing up that cool old Checker Cab). She was visiting the Bay Area and we met up for the first time this past Friday. That's when she told me about her friend Tim Klein, who makes incredible puzzle montages. I'm excited to share his work with you.

In an email exchange, Tim told me that he learned about puzzle montages from the man who first made them, art professor Mel Andringa of Cedar Rapids, Iowa, "As far as I know, he and I are the only artists ever to pursue it seriously. And I think he's moved on to other things nowadays, so I may be the sole surviving practitioner."

And this is what Tim shared with me about his process:

...By selecting pieces from two or more compatible puzzles, I assemble a single "puzzle mashup" with surreal imagery that the publisher never imagined.

Sometimes the results are merely chuckle-making, such as my combination of King Tut's burial mask with the front of a truck, which I call "King of the Road".

Read the rest