First music video shot on iPhone 3GS? Reyna Perez, "Love Love Love."

Ari Kuschnir of m ss ng p eces has co-directed what I am fairly certain is the first "pro" music video shot entirely on the new iphone 3GS: "Love Love Love," by Reyna Perez. My capsule review: I love love love. About the artist, and the making of:

Reyna Perez has embraced the concept of digital collaboration with her self-titled EP. She recorded each song in Brooklyn on acoustic guitar at a home studio and emailed the tracks to producer Michael Maurice (Curio Sound) in Denver. Over the course of 2 months, Maurice mastered her songs into full fledged productions using Logic software and his own instruments. "I've given them a warm analogue sound, without using any actual analogue equipment; it's a testament to the times, and I'm very happy with the results," says Maruice.

The final mixes arrived via ftp on Friday, June 17th, the same day the iphone 3GS hit the streets. Video producer Ari Kuschnir, Reyna's fiancee, purchased the iPhone after a two hour wait, made shorter by listening to the tracks. Hearing the new music and playing with 3GS, he had an idea. Why not debut Reyna with the first iPhone music video? "It became clear that the phone's camera quality was good enough to shoot a music video. It seemed fitting for the project."

Over the next few days, the plan and the team came together. Within a week, through a series of collaborations much like the mastering of Reyna's EP, the video was complete.

Here's the video, and here's Reyna on Facebook, and here she is on


  1. Well, the democratization of video production is all well and good, but there’s no attempt here to do something with the iPhone as a camera that you wouldn’t do with any other camera. Its a fine video, but knowing that they shot it with an iPhone diminishes it in my eyes, because there’s so much potential in what you can do with a camera that small. Had I not known that it was an iPhone, there’s nothing about the video that makes me wonder “How did they do that?” and I think that’s what you want when you use alternative filmmaking processes and tools. The fact that phone video holds up against real video cameras comes as no shock, camera video has been as good, and better, than the iPhone’s for a while now.

  2. How is this important at all? Using a low quality camera to make a movie & claiming it as an important first, just because it’s shot on the world’s best product for a gullible consumer, is NOT in any way artistic or interesting.

    It’s like all the people on worth1000 who put an ipod in their work for absolutely no reason or benefit to the work.

    This, IMHO, is totally not BB worthy.

  3. First, it’s a pretty decent quality camera. Second, it’s attached to a phone! the size of an iPod!

    Tiny, affordable, scalable and DIY. What’s not BB worthy about that?

    Just because you’ve got iPhone envy, don’t take it out on the world.

  4. If I shoot a music video with a Palm Pre and post it, will it make it on Boing Boing?

  5. wow #3 you sure you shouldn’t be on a fark forum with all that love you are spewing?

  6. Fine song. Sure. Great. But “a decent camera?”

    The take-away for me with this article is that if I walked around with an iPhone 3GS balanced on my head, the act would suddenly become newsworthy (or at least “noteworthy”) simply because I invoked that most mediapathic of magic words: “iPhone.”

    And @5 anon: No, after years of owning Nokia and SonyEricsson handsets with greater Megapixelage behind Zeiss lens, I wouldn’t call what I’m feeling “envy.”

  7. Whoops! I’m Anon@1 (I always forget I’m not signed in!), what I meant to say was:

    “The fact that phone video holds up against real video cameras comes as no shock, PHONE video has been as good, and better, than the iPhone’s for a while now.”

  8. 1. looks horrible
    2. horrible concept – there is no concept
    3. who cares?
    4. it’s not the first
    5. horrible music video

    if they actually did something interesting with the iphone video camera – did something that no other video camera that’s half the price of the iphone couldn’t do i would be interested but this is …

  9. is reporting that the next generation iPhone’s built-in video camera will have a Dolby nose-reduction feature.

  10. Today I’m starting a new campaign.

    From today onwards, the iPhone shall be called the iParis (TM – unless of course I decide on CC :))) in honour of Paris Hilton.

    The iParis. Has lots of iCandy (TM – unless of course I decide on CC :))) but does nothing better than anything anyone any other phone has done already and in fact does nothing other than show its iCandy (TM)

    Buy the iParis (TM) today. Get lots of iCandy (TM) and…well, lots more iCandy (TM). But wait, there’s more iCandy (TM).

    Look iParis (TM) did it. It must be good. Look iParis (TM) did something else. Look iParis walking AND talking…whoops. Sorry. Can’t do that just yet – unlike other phones. But with the iParis (TM), you get lots of iCandy (TM).

    Just remember:

    It’s only cool if done with the iParis (TM).

    It’s a first if done with the iParis (TM)

    It has to be better if done with the iParis (TM)

    You too can own an iParis (TM) today. Get your iParis (TM) with lots of iCandy (TM) now. Don’t wait, get there today.

    The iParis. Now with extra iCandy. Available anywhere people have money.

    iParis and iCandy are trademarks of iPadraig. First disclosed on on 08/07/09 AEST.

  11. Now if they could just add the ability to make phone calls without dropping them, the iphone would really be something.

  12. Thats pretty nice! Remember it easy to sit at home and criticize the work of others, I congratulate you on a nice video.

  13. Would it have been any worse with a pro camera? Who knows. It does have a very “video” quality about it. Overall, a very uninteresting concept shot in uninteresting ways. An instructor from a while back used to call videos like these “SOS”, same old…

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