DT sez, "A very swell Marxist deconstruction of the The Crayola Factory: A Hands-on Discovery Center. Slightly self-depreciating, somewhat wry, very erudite and extremely accurate. Complex but very, very good."
And so was born the Crayola Factory [sic] Tour. A single production line of original machinery was reassembled in a glassed-in, toplit soundstage. It is tended by a lone, young worker/performer, who demonstrates the crayonmaking process a couple of times each hour. Armed with a headset mic and a remote, he controls overhead lights and cameras and guides the audience's attention to monitors which show close-ups of each step. In other words, the entire Crayola Factory Experience is geared to the re-enactment and re-viewing of the original Mister Rogers/Sesame Street films.
The Triumph Of The Crayolatariat
But what, besides the jazzy soundtrack, is missing from this picture? In its attempt to recreate the authentic production line, which actually makes the little souvenir 4-packs of crayons handed out to the audience, Crayola has eliminated the labor. Instead of the five older, unionized workers seen in the Sesame Street film, the Factory performance is run by one young retail/service industry employee earning minimum wage.
Which sucks for the folks stuck in a depressed central Pennsylvania town with nothing but retail or restaurant jobs, sure, but it doesn't let us, the shopper/viewer off the hook, either. As the very act of seeking out an authentic reliving of a memory of a TV show demonstrates. By emphasizing the production of works of culture, which we all share, Karl Mannheim expanded Marx's theory of alienation from the proletariat to everyone. These works of culture which we internalize, and which which we identify our selves, are beyond our control. Adorno and Horkheimer, meanwhile, saw capitalism exploiting this alienation, by transforming self-expression into the consumption of "cultural commodities."
NCR reports in-the-wild sightings of “deep skimmers” (tiny, disposable card-skimmers that run on watch batteries and use crude radios to transmit to a nearby base-station) on ATMs around the world: “Greece, Ireland, Italy, Switzerland, Sweden, Bulgaria, Turkey, United Kingdom and the United States.”
Pocket CHIP is a tiny, $50, ARM-based pocket games console with a full keyboard and a Bluetooth interface.
Craiglist has something wonderful on it: a vast collection of more than 600 vintage Smith-Corona typewriters, including accessories and marketing literature. Yours for a hundred grand. My collection consists of over 600 typewriter items including the company’s first typewriter in the 1880’s to one of the company’s last typewriters in 2000’s and all models in […]
3D printing has been one of those “next big thing” innovations among early adopters and the tech circle in-crowd for a few years now. However, the prospect of creating your own three-dimensional objects is still in its relative infancy with the general public. While the idea itself is fascinating to most, high prices and the […]
White hat hackers get paid to find holes in their own employers’ online systems, and plug those holes before they become serious security risks. It’s a job that pays handsomely…mostly because few job candidates, even experienced IT professionals, have the skills to scamper over firewalls and infiltrate the deepest recesses of a battle-tested network. But […]
Why buy one of those expensive and confusing universal remotes, clogged with enough buttons to launch a space shuttle, when you could accomplish the same electronic control right on your favorite mobile device? The Blumoo Universal Remote, now just $52.99 in the Boing Boing Store, harnesses the audio power of all your household equipment right […]