DT sez, "A very swell Marxist deconstruction of the The Crayola Factory: A Hands-on Discovery Center. Slightly self-depreciating, somewhat wry, very erudite and extremely accurate. Complex but very, very good."
And so was born the Crayola Factory [sic] Tour. A single production line of original machinery was reassembled in a glassed-in, toplit soundstage. It is tended by a lone, young worker/performer, who demonstrates the crayonmaking process a couple of times each hour. Armed with a headset mic and a remote, he controls overhead lights and cameras and guides the audience's attention to monitors which show close-ups of each step. In other words, the entire Crayola Factory Experience is geared to the re-enactment and re-viewing of the original Mister Rogers/Sesame Street films.
The Triumph Of The Crayolatariat
But what, besides the jazzy soundtrack, is missing from this picture? In its attempt to recreate the authentic production line, which actually makes the little souvenir 4-packs of crayons handed out to the audience, Crayola has eliminated the labor. Instead of the five older, unionized workers seen in the Sesame Street film, the Factory performance is run by one young retail/service industry employee earning minimum wage.
Which sucks for the folks stuck in a depressed central Pennsylvania town with nothing but retail or restaurant jobs, sure, but it doesn't let us, the shopper/viewer off the hook, either. As the very act of seeking out an authentic reliving of a memory of a TV show demonstrates. By emphasizing the production of works of culture, which we all share, Karl Mannheim expanded Marx's theory of alienation from the proletariat to everyone. These works of culture which we internalize, and which which we identify our selves, are beyond our control. Adorno and Horkheimer, meanwhile, saw capitalism exploiting this alienation, by transforming self-expression into the consumption of "cultural commodities."
This handheld magnifying glass has two bright LEDs and is powered by 3 AAA cells (not included). The manufacturer says the magnification is 40X. I think it is less than that, but it is still plenty powerful for my needs – mainly, reading the markings on tiny electrical components and checking the layer fusion on […]
The European Commission is probing whether Samsung televisions’ sensed when they were being tested for energy efficiency and changed their power consumption to get better ratings than they deserved.
The curved bottom of the cup peeks through your drink as the level drops down, moving the “moon” from full to a fingernail-paring sliver. Of course, it works better if you drink something cloudy and white — it’s designed some cloudy Korean rice-wines, but would also work with Pernod and water, I’m thinking.
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Power up your gadgets in the most unexpected places with the extremely compact SolarJuice battery pack. SolarJuice charges up at home like your average battery pack, but also lets you add extra juice on-the-go using its built-in solar panel—so you’ll never be left unplugged from the digital world.4.5 Stars on Amazon!Simultaneously charges 2 devices at […]
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