DT sez, "A very swell Marxist deconstruction of the The Crayola Factory: A Hands-on Discovery Center. Slightly self-depreciating, somewhat wry, very erudite and extremely accurate. Complex but very, very good."
And so was born the Crayola Factory [sic] Tour. A single production line of original machinery was reassembled in a glassed-in, toplit soundstage. It is tended by a lone, young worker/performer, who demonstrates the crayonmaking process a couple of times each hour. Armed with a headset mic and a remote, he controls overhead lights and cameras and guides the audience's attention to monitors which show close-ups of each step. In other words, the entire Crayola Factory Experience is geared to the re-enactment and re-viewing of the original Mister Rogers/Sesame Street films.
The Triumph Of The Crayolatariat
But what, besides the jazzy soundtrack, is missing from this picture? In its attempt to recreate the authentic production line, which actually makes the little souvenir 4-packs of crayons handed out to the audience, Crayola has eliminated the labor. Instead of the five older, unionized workers seen in the Sesame Street film, the Factory performance is run by one young retail/service industry employee earning minimum wage.
Which sucks for the folks stuck in a depressed central Pennsylvania town with nothing but retail or restaurant jobs, sure, but it doesn't let us, the shopper/viewer off the hook, either. As the very act of seeking out an authentic reliving of a memory of a TV show demonstrates. By emphasizing the production of works of culture, which we all share, Karl Mannheim expanded Marx's theory of alienation from the proletariat to everyone. These works of culture which we internalize, and which which we identify our selves, are beyond our control. Adorno and Horkheimer, meanwhile, saw capitalism exploiting this alienation, by transforming self-expression into the consumption of "cultural commodities."
When I saw that the cell phone designed for rectal smuggling was called “Beat the Boss,” I assumed “The Boss” was a synonym for “The Man,” but it turns out it’s a reference to a specific product: Xeku’s Body Orifice Security Scanner (BOSS), a “hygienic cavity search” chair that scans prisoners for rectal contraband.
The “Beat the Boss phone” is an £27 micro-telephone built into a Bluetooth headset with only trace amounts of metal in its construction; it is lozenge-shaped and is designed to be rectally smuggled into prisons, jails and courtrooms.
As warned last week, Nokia has relaunched its classic 3310 model candybar phone. The good news: it’s a pretty little burner that honors and updates the original’s design. The bad news: that’s the only connection, and it’s otherwise a modern dumbphone with no clear picture yet on how well-designed the interface and hardware is. It’s […]
DJI is the world’s leading designer and producer of easy-to-fly drones and aerial photography systems. If you’re a drone enthusiast, you want a DJI. If you know absolutely nothing about drones and think they’re weird, if you win a DJI you’re going to become a drone enthusiast.Enter this giveaway (for free, yes) and you’ll get a […]
Although there will never be a consensus about the best way to make coffee, any coffee connoisseur will agree that controlling the grind of your beans and balancing water temperature are the keys to a tasty cup. Since your plastic coffee pot doesn’t really allow for that kind of customization, going back to the French […]