Disconcerting disclosure on McDonald's site


42 Responses to “Disconcerting disclosure on McDonald's site”

  1. cjp says:

    I can feel a meme coming on…it’s like a migraine.

  2. J France says:

    MY EYES!!!!!!

    This thread is full of win!

  3. MadMolecule says:

    To me it comes off as a sort of metapropaganda, like an ad for advertising itself. The text doesn’t seem to be describing the image, or commenting on it, but rather gives me the impression that it’s being spoken by Ronald: “Hey kids! This is advertising and AIN’T IT FUN? Everybody loves advertising! Whee!”

  4. David Delony says:

    Looks like some kind of Situationist détournement. I’d like to think this was the result of some kind of rouge McDonald’s employee.

  5. adamnvillani says:

    This actually made me laugh out loud. But I guess it is required. Still looks weird.

  6. stegodon says:

    Hey kids. This is morbid obesity!

  7. Tdawwg says:

    The period after “Hey kids” feels particularly disconcerting.

    More than the missing comma after “Hey”? Shocking!

  8. Elite Hacker says:

    Some minor adjustments…


  9. IWood says:

    can’t sleep clown will eat me can’t sleep clown will eat me can’t sleep clown will eat me can’t sleep clown will eat me can’t sleep clown will eat me can’t sleep clown will eat me

  10. Anonymous says:

    I know I am getting a bit off-topic but I wanted to share my mcphotoshop’s (titled McSalvation) as it relates to the whole church/corporation theme of this post. created this several years ago.

    detail of work..


    full photoshop mural (4.5 x 1.8m @ 240dpi).


  11. David Pescovitz says:

    Awesome. This thread is just awesome. Thanks.

  12. scifijazznik says:

    Aww man…will someone PLEASE photoshop that with Pope Benedict?

  13. Cydonia says:

    Don’t really know how to feel about that. Kinda creepy. Not sure why.

  14. Terry says:

    I don’t know – I kind of like it. Rather honest and straightforward. Not at all the sort of behavior I expect from a corporation.

  15. jdixon says:

    Would look better in a tobacco-style warning box.

  16. moose_hp says:

    Well, I have no idea where that comes from, but now I guess where the “Hey Kids! This isn’t advertising!” from this site comes from.

    There’s a little chance that it is the other way around, but I don’t think so.

  17. Anonymous says:

    It isn’t what their saying, but why they say it.

    If they are required to place even the simple tag, it means somewhere, somehow is this corporate country, someone has recognized that the reason for a message needs to be regulated.

    I wish the had the power to do more to limit advertisers. Advertising is the anathema of free speech.

  18. Stefan Jones says:

    I like it too. I doubt it will make a difference, but I like it.

    * * *

    One thing that has kreept me out over the years: The change-over in Ronald actors.

    I’m old enough to remember the first Ronald TV actor. The guy after him had a LONG run. The guy after him, not as long but substantial.

  19. Cowicide says:

    The obvious, but it obviously had to be done…


  20. mellowknees says:

    I’m curious because I don’t have kids. Do people really think that the Ronald McDonald character is responsible for obesity in children? I mean, he’s not coming over and driving them to McDonald’s. When I was a kid, my parents had no problem saying “NO” when I wanted something that was bad for me, or that they didn’t want to give me. I don’t mean to be snarky…I really am curious about this whole “retire Ronald” thing.

    • Fred H says:

      Mellowknees,I caused a collected gasp in my health class once, when I said I didn’t think McD’s was intentionally an evil corp for having a clown spokesman and playground on their premises. My point was, that the food was junk before America practiced nutrition, and the clown was there as well. Their point was, the clown draws in families to take advantage of, by selling them cheap, unhealthy food. Oh well, as Oderus Urungus once said, “Baby, you can’t raise a nation.”

  21. auilix says:

    This is a fairly common practice for the past couple of years. It’s meant to make kids more aware that they are being marketing to, and to help them avoid being “tricked” into buying a product.

    You’ll see it’s also on the BK Kids Club site: http://www.clubbk.com/

    • dwhsix says:

      It’s not just common practice, its legally required for advertising on sites that are directed at kids under 13:

      Children’s Online Privacy Protection Act http://www.ftc.gov/privacy/privacyinitiatives/childrens.html and http://www.caru.org/


      • David Pescovitz says:

        Again, it’s not that they have a disclosure statement that I find interesting or unsettling. It’s the context. And punctuation.

    • cymk says:

      The same way the “this will kill you” messages are meant to make smokes more aware of the carcinogenous nature of cigarettes? It doesn’t really make a difference whether you tell the kids its advertising or not, your still programing them to go and eat McDonalds.

      • auilix says:

        I know it’s not the best message, I can’t say I fully understand the logic myself (if we really want to make kids “aware” of it, we’d probably end up labeling everything in the store), but there you have it.

    • David Pescovitz says:

      @auilix, Yes, indeed. But the combination of the text, the punctuation, and Ronald with his big grin and outstretched arms…. is just freaky.

  22. Elite Hacker says:

    I see. What you did. There.


  23. Teaflax says:

    As for the punctuation, sadly they’ve missed out on the comma before a direct address. This is pretty damned important in English, since there’s a huge difference between “Eat, my friends” and “Eat my friends”. It’s even more egregious since the site is aimed at kids.

  24. Moriarty says:

    It might be tongue in cheek. I know there is some group that wants them to discontinue the Ronald McDonald character, because it “encourages children to eat McDonalds,” as if that wasn’t the whole point.

  25. Anonymous says:

    This feels like a job for pedobear.

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