Disconcerting disclosure on McDonald's site

Thisisadverrrr
My friend Jason Tester noticed this on the front page of Ronald.com, an official McDonald's site. While it's good that they have such a prominent disclosure statement, it somehow feels like a parody of itself, very Adbusters-ish. The period after "Hey kids" feels particularly disconcerting.

UPDATE: Responding to a request in the comments from scifijazznik, Rob B created this freakish bit of Photoshoppery.