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Dieter Rams electronics store

Cory Doctorow at 9:00 am Thu, Nov 24, 2011

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Das Programm is an online store featuring the iconic electronic designs of Dieter Rams.

As incorrigible Dieter Rams collectors we are all too aware of the gap between the desirability and availability of his work. Das Programm was conceived to correct this. We only sell Dieter Rams designs and Braun products issued between 1955 and 1995, the period of Rams’ office as Braun’s Director of Design. The site is a unique online resource offering some of the most desirable and important examples of Twentieth Century industrial design, until now largely unobtainable without travel or risk of e-auction frustration.

Das Programm (via Crib Candy)

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

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  • Michael Leung

    Depressingly expensive for me.

  • CountZero

    Or equally, risk of a meeting with the bank manager that may well involve a working-over with a length of lead-shot filled hose pipe.

  • ROSSINDETROIT

    I have a major beef with that iconic Braun table radio in the picture.  Quick, what do the controls do?  You can identify one control, the tuning knob, from its size and location.  Everything else requires a guess or a squint at the tiny print on the panel.  In a well designed product, you should at least be able to turn it on without reading the control labeling.  It’s attractive looking, but I think the ergo’s a mess.

    • EH

      You may as well ask where the iPod dock is.

    • Xtian Simon

      Haha! While I don’t own this unit, I know its not an “ergo mess”. It very carefully organizes your radio experience into >= three categories based on the size of the knobs. An ergo mess would have all the buttons the same size organized in a line with the tuner display on the back! Besides, for $700 dollars I’d want it to look great and then I’d learn to use it.
      ROFLOL

  • Halloween_Jack

    Unfortunately, this seems to be a site for the already-initiated, with little context provided in the captions.

  • Andrew Singleton

    Noob here.

    Someone mind explaining the awesomness outside of the fact some nice retro gear is being offered in kit form?

    • elix

      Online site fills void in supply for the apparent niche demand for products designed by Dieter Rams or at least produced by Braun under his watch. I think that’s basically it. If you’re a fan, there you go.

  • bo1n6bo1n6

    I thought a distressed dieter rammed a electronics store…

  • CDNChaoZ

    Democratization of design gone horribly wrong.

  • wrybread

    Surprised to see Dieter Rams taking so much flak in these comments. I’m going to go ahead and say that if there wasn’t Dieter Rams, there wouldn’t be Apple, or at least that Apple products would look a lot different. Whether you agree or disagree with that statement, you almost *have to* admit that he’s a massively influential industrial designer.

    There’s a really great exhibit of his work at SF MOMA right now by the way.

    • AviSolomon

      Talking about influence, here’s Jonathan Ive’s tribute to Dieter Rams (it’s one of the few things the highly secretive Apple designer has published BTW):
      http://www.scribd.com/doc/66002859/Jonathan-Ive-on-Dieter-Rams