The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.
The outrage generated by this campaign was sufficient to win the day for the library, as Troy's residents made the connection between closing libraries and burning books, focusing their minds on literacy and shared community, rather than taxation.
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who'd managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
BOOK BURNING PARTY
After years of missteps, blunders and disasters in which Youtube users have been censored through spurious copyright claims or had their accounts deleted altogether, Google has announced an amazing, user-friendly new initiative though which it will fund the legal defense of Youtube creators who are censored by bad-faith copyright infringement claims.
Gus writes, “November 2-6 was Media Literacy Week, that great traditional festival of questioning everything we read and talking back to the TV. OK, so it’s only ten years old… and this is the first year it’s been formally observed in the United States, which has long lagged behind other English-speaking countries in media literacy […]
The Wizard of Northampton in dialog with John Higgs, author of Stranger Than We Can Imagine: Making Sense of the Twentieth Century, describing HP Lovecraft’s curious, twisted grasp of the awful anxieties of 20th century America, and how this created the racist, horror-flecked prose that resonates even today. (via m1k3y)
This minimalist multi-tool will see to it that instead of rocking a tool belt, you’ll carry just one. It’s shaped slightly like a key and weighs less than an ounce, so it plays nice with your keychain. The strong surgical-grade stainless steel blade will last, and is handy for everyday tasks like opening boxes and […]
The Code Black is our top-selling drone of all time—and for good reason. This powerful, palm-size drone is not only insanely fun to fly, but can capture some serious video footage from up above. With a flight time of about 10 minutes and an ultra-smooth ride, it’s a great introductory drone for anyone looking to […]
Don’t get handcuffed by Apple’s standard 3-foot Lightning cord (that you’ve most likely already lost), treat yourself to 10 feet of luxurious charging convenience. The Colossal is certified by Apple for its high-end quality, and designed to support full use of your phone while you power up. You can also get it in a 2-pack […]