The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.
The outrage generated by this campaign was sufficient to win the day for the library, as Troy's residents made the connection between closing libraries and burning books, focusing their minds on literacy and shared community, rather than taxation.
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who'd managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
BOOK BURNING PARTY
Here’s the 32 minute video of my presentation at last month’s O’Reilly Security Conference in New York, “Security and feudalism: Own or be pwned.”
So far 864 people in the UK have reported instances of “webcam blackmail” to police in 2016, more than double the number of reported incidents in 2015.
Network Time Protocol is how the computers you depend on know what time it is (this is critical to network operations, cryptography, and many other critical functions); NTP software was, until recently, stored in a proprietary format on a computer that no one had the password for (and which had not been updated in a […]
The ARMOR-X Mini Flexible Phone Tripod is a smartphone tripod that is designed with flexible legs to rest on virtually any type of surface. Other tripods have proved useless unless I conveniently have a flat surface in front of me, which is why this particular tripod was appealing enough to try out. The ARMOR-X is compact and easy […]
You don’t need to get an advanced degree and take out massive loans to become a coder. This bundle of 10 courses was designed to teach anyone to code at home for less than it costs to go out for dinner. I was particularly impressed with this new 2017 bundle because it includes courses on […]
Five Star Christmas Tree Co is providing the easiest way yet to decorate for the holidays. This company will actually deliver a Christmas tree or wreath straight to your front door for a reasonable price.This direct to your door service includes your choice of Fraser fir trees, ranging from 3 to 7 feet tall. So whether you live […]