The Leo Burnett/Arc Worldwide agency has won a gold prize in the Effie awards for their hoax "Book Burning Party" campaign, which is credited with saving the public library in Troy, MI. Michigan's extreme austerity measures and collapsing economy had put the library under threat, and the town proposed a 0.7% tax raise to keep it open. The local Tea Party spent a large sum of money opposing the measure on the grounds that all taxes are bad, so the Burnett campaign reframed the issue by creating a hoax campaign to celebrate the library's closure with a Book Burning Party a few days after the vote.
The outrage generated by this campaign was sufficient to win the day for the library, as Troy's residents made the connection between closing libraries and burning books, focusing their minds on literacy and shared community, rather than taxation.
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who'd managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
BOOK BURNING PARTY
I don’t think Stewart’s ever been in finer form, and his “I’ve been living in a cave”/Transmet schtick plays well with Colbert’s own persona.
In 2007, Singaporean blogfather Mr Brown discovered this video, which is literally the most best thing you will ever see, this week: middle-aged Singaporean government officials rapping(ish) about the nation’s public-private partnership strategy, with fresh rhymes like “They call me CEO, hear me out everyone/My aim, a vibrant media-hub for the city/Singapore-made content can be […]
Laurel writes, “Holdfast is an award-winning free online speculative fiction magazine that celebrates all things fantastic. We are trying to raise enough money to pay our writers and artists for their valuable work and also print a beautiful paperback. After a successful campaign for anthology #1 and winning the British Fantasy Society award for best […]
Learning is a 24/7/365 proposition, and it never ends. And if you’re truly serious about leveling up your skill sets and career prospects, get a subscription to Stone River Academy’s massive course collection. This offer normally is worth over $1,400, but is now available for just $89 in the Boing Boing Store.A respected name in information technology […]
Home audio has taken some big leaps forward in recent years–not just in terms of sound quality, but also in the style department. The FRESHeBAR Leather Soundbar, now 56% off in the Boing Boing Store, is proof.The FRESHeBAR comes packing almost all the options you’d ever need for a home sound system, including Bluetooth streaming capabilities.The unit’s 90 […]
Much of what goes into creating an amazing photo happens in the digital darkroom. Here’s your chance to master all things photo editing: the Ultimate Adobe Photo Editing Bundle, now available in the Boing Boing Store for just $29.99.Across 8 courses and over 41 hours of intensive instruction, you’ll learn the fundamentals of Adobe’s suite of photo […]