South Dakota Republican Governor Kristi L. Noem spent $449,000 (more that $0.50 per resident of South Dakota!) on a campaign to educate state residents about the state's program to address its methamphetamine epidemic. That campaign's slogan? "Meth: I'm On It." Read the rest
As former MEP Marietje Schaake (previously) writes, "Can we please stop calling Facebook, YouTube, Instagram, etc ‘The online public square’? They’re ad companies. It is like calling a billboard ad a ’vertical public message’.... Pay for play, social media & search engines have created an online marketplace of ideas. Money talks." (via JWZ) Read the rest
I know nothing about the quality of Allegheny Shredders' machines (though I do take some interest in field), but I'm certain that they have the greatest slogan in shredding company history: "The Future Is Here And Everything Needs To Be Destroyed." Read the rest
You can explain it to them. They can sense the damage, and they can perceive that they have made a mistake. They can pretend to be contrite, and maybe for a brief moment they can even understand what it is they have done wrong. But as soon as the voices of complaint fade away and the crisis subsides, they'll go right back to doing it again, because the truth is they don't care and they are completely indifferent to everything about you that they cannot take and sell.
UPDATE: Here's the amazing full-length version; Johnny Depp is involved.
4. OMG the full @Dior/@LVMH ad is worse than the teaser!
This ad is unlisted on YouTube so that's why it hasn't gotten as much attention as the teaser in the first tweet in this thread.
WOW
h/t @andreagonram pic.twitter.com/MyqjqHC1Wd
— Yashar Ali 🐘 (@yashar) August 30, 2019
In my latest podcast (MP3), I read my essay Adblocking: How About Nah?, published last week on EFF's Deeplinks; it's the latest installment in my series about "adversarial interoperability," and the role it has historically played in keeping tech open and competitive, and how that role is changing now that yesterday's scrappy startups have become today's bloated incumbents, determined to prevent anyone from disrupting them they way they disrupted tech in their early days.
At the height of the pop-up wars, it seemed like there was no end in sight: the future of the Web would be one where humans adapted to pop-ups, then pop-ups found new, obnoxious ways to command humans' attention, which would wane, until pop-ups got even more obnoxious.
But that's not how it happened. Instead, browser vendors (beginning with Opera) started to ship on-by-default pop-up blockers. What's more, users—who hated pop-up ads—started to choose browsers that blocked pop-ups, marginalizing holdouts like Microsoft's Internet Explorer, until they, too, added pop-up blockers.
Chances are, those blockers are in your browser today. But here's a funny thing: if you turn them off, you won't see a million pop-up ads that have been lurking unseen for all these years.
Because once pop-up ads became invisible by default to an ever-larger swathe of Internet users, advertisers stopped demanding that publishers serve pop-up ads. The point of pop-ups was to get people's attention, but something that is never seen in the first place can't possibly do that.
Since January, Google has been pushing for a change to its extensions handling in Chrome; one casualty of that change is ability to block unwanted content before its loads, something that would effectively kill privacy tools and ad-blockers. Read the rest
AT&T has come a long way from the supernormative, feel-good messages of its You Will ads; now CEO Randall Stephenson predicts a future where his company will dynamically alter your TV ads based on what it thinks you will buy; and chase you with that ad from your TV to your computer to your phone, and then spy on your location to see whether you go to a retailer to buy the thing you've had advertised to you; and use that intelligence to command high advertising rates from advertisers. Read the rest
Pepsi's plan to pay a Russian company called Startrocket to loft an artificial constellation of cubesats with mylar sails to advertise a "nonalcoholic energy beverage" has been cancelled for unspecified reasons (the company says its prototype launch using high-altitude balloons was a "one-time event"). Read the rest
Propublica is one of many organizations, mainly nonprofits, whose "ad transparency" tools scrape Facebook ads and catalog them, along with the targeting data that exposes who is paying for which messages to be shown to whom. Read the rest
Tommy Lee Jones does ads for Boss Coffee's Rainbow Mountain brand of iced coffee, most of which feature him as a fish-out-of-water immigrant observing and enjoying Japanese life, taking odd jobs (cab driver, train station guard, astronaut, etc) and occasionally using his magical powers. It's like a series of clips from an early-90s science fiction show set in a parralel universe. Which it is. Read the rest
This funny South African ad depicts an African explorer discovering Europe in the 1650s, a counterfactual to the 1652 arrival in South Africa of the Dutch. But it's upsetting people there and fast food chain Chicken Licken has withdrawn it due to the complaints.
South African Sandile Cele lodged a complaint with the Advertising Regulatory Board, arguing that the commercial made a "mockery of the struggles of the African people against the colonisation by the Europeans in general, and the persecutions suffered at the hands of the Dutch in particular".
Upholding the complaint, the board said: "While the commercial seeks to turn the colonisation story on its head with Big John travelling to Europe, it is well-known that many Africans were in fact forced to travel to Europe in the course of the colonisation of Africa.
"They did not leave their countries and villages wilfully. They starved to death during those trips to Europe and arrived there under harsh and inhumane conditions."
Chicken Licken said it wanted to show that South Africa had "all the potential to conquer the world and rewrite history from an African perspective". Read the rest
Australia's Paleotronic is celebrating Christmas with twelve posts celebrating the best seasonal computer ads of the years between 1980 and 1992; today is day 1: 1980, in all its Coleco gloriousness. (Thanks, Gnat!) Read the rest
Thanks to the members of a street art project, some bus shelter adverts for Facebook in London were improved by a good ol' fashioned culture jam.
The Protest Stencil is taking credit for these subvertising efforts which altered Facebook's messaging to say, "Fake news is not our friend, it’s a great revenue source," and "Data misuse is not our friend, it’s our business model."
They refer to their work as "honest Facebook ads," writing, "To facebook, you’re not a ‘friend’, you’re the product on sale." Preach it!
View this post on Instagram
View this post on InstagramTFW you realise that *you* are the product that’s on sale... . . . #facebookads #adhack #adtakeover
image via Protest Stencil Read the rest
Eight American kids are killed or injured daily by unsecured guns in their homes. The Ad Council, creators of Smokey Bear and other iconic PSAs, launched the End Family Fire campaign to raise awareness. Read the rest
Apparently Facebook is running TV ads apologizing for being a creepy stalker optimized for organizing Nazi hate-mobs and genocidal pogroms (also apparently: now that all the young people are leaving Facebook, TV is how you reach the company's core user-base). Read the rest
"101 degrees in the shade..."
It's been hot in the Bay Area and I was joking with a friend that we should take the "Nestea Plunge." They had no idea what I was talking about which surprised me, given the iconic ad campaign ran from the 1970s through the 1990s (and came back in 2014).
I grew up on Cape Cod, so we didn't have a pool, we just went to the beach when it was hot. For hours, my friends and I would put our arms out and fall backwards into the Atlantic, trying to reenact the Plunge we saw on TV. It was like an in-water trust fall with only the waves to catch you.
Cripes, you all remember it, don't you? Surely it's just an anomaly that my friend didn't know about it.
"Temperature was up around 103..."
"The temperature was up around 111..."
"Come on, taste the taste of wetness..."
Even legendary groupie Pamela Des Barres took the Nestea Plunge
They're *still* taking the Plunge in the Philippines Read the rest
"Red Coke," aka Riunite on Ice, was largely inspired by the 1940s "Man, Oh Manischewitz" ads. Here, voiceover genius Bob Crane does several impressions for that Robitussin-adjacent wine beloved by middle-class boomers both Jewish and gentile. Read the rest
