In a Wired report on the Brony Thank You Fund -- a project of My Little Pony fans, AKA Bronies, that used a homemade commercial to raise money for toys for the children of military servicepeople -- delves into the unlikely Brony fandom. It gets interesting when Wired's Angela Watercutter talks with an expert who describes Bronies as part of a new "ultra-cult" era:
Charles Soukup, associate professor of communication studies at the University of Northern Colorado, said that in today’s cultural landscape — where heretofore “cult” topics like science fiction and comic books have become mainstream entertainment — brony-ing up might be the best option for creating a unique identity and nerding out.
“It appears we are moving toward the ultra-cult era in which media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities,” Soukup said in an email to Wired. “Bronies are a kind of perfect storm of this new ultra-cult media consumption as they combine an intense unexpectedness (adult male fans of television programs designed for little girls) with the status afforded arbiters discovering undiscovered or under-the-radar media products.”
But My Little Pony fans likely won’t stay under the radar much longer, and twenty-something female scientists might be the beginning.
Bronies’ TV Spot Shows Changing Face of My Little Pony Herd
Last night’s sold-out Walkaway tour event with Laurie Penny at Waterstones Tottenham Court Road was spectacular (and not just because they had some really good whisky behind the bar), and the action continues today with a conversation with Olivia Sudjic tonight at Pages of Hackney, where we’ll be discussing her novel Sympathy as well as […]
The following is an excerpt from my new book, The PrEP Diaries: A Safe(r) Sex Memoir, now available from Lethe Press. The book chronicles the before-and-after of using Truvada PrEP, a recent breakthrough in HIV prevention that has prompted a new sexual revolution–except that most individuals have no idea it exists. Through sex positivity, explicit openness, and fun, I hope to make many more people aware that PrEP is an option for them in not just preventing HIV but having a better, braver sex life.
For years, Anita Sarkeesian and her crew at Feminist Frequency (previously) have been striking terror into the hearts of reactionary assholes by saying calm, smart, funny, sensible and insightful things about how video games reveal our social attitudes.
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]
Yes, yes there is. The ultraportable Twisty Glass Mini boasts all of the simplicity of its forebear, while fitting just a little bit better in your pocket.The Mini is perfect for casual smokers, and anyone who doesn’t have the patience or fine motor skill for rolling papers. This piece keeps the convenient design of its older […]