In a Wired report on the Brony Thank You Fund -- a project of My Little Pony fans, AKA Bronies, that used a homemade commercial to raise money for toys for the children of military servicepeople -- delves into the unlikely Brony fandom. It gets interesting when Wired's Angela Watercutter talks with an expert who describes Bronies as part of a new "ultra-cult" era:
Charles Soukup, associate professor of communication studies at the University of Northern Colorado, said that in today’s cultural landscape — where heretofore “cult” topics like science fiction and comic books have become mainstream entertainment — brony-ing up might be the best option for creating a unique identity and nerding out.
“It appears we are moving toward the ultra-cult era in which media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities,” Soukup said in an email to Wired. “Bronies are a kind of perfect storm of this new ultra-cult media consumption as they combine an intense unexpectedness (adult male fans of television programs designed for little girls) with the status afforded arbiters discovering undiscovered or under-the-radar media products.”
But My Little Pony fans likely won’t stay under the radar much longer, and twenty-something female scientists might be the beginning.
Bronies’ TV Spot Shows Changing Face of My Little Pony Herd
Berlin’s Raubdruckerin (“Pirate Printer”) roam the world’s great cities — places like Paris, Amsterdam and Lisbon — and apply ink-rollers directly to the prettiest manhole and utility covers they can find, then print tees, hoodies, posters and bags to sell with them.
Telecomunicaciones Indígenas Comunitarias A.C. — a nonprofit telcoms company operated by and for indigenous groups in Chiapas, Guerrero, Oaxaca, Puebla, and Veracruz — has received a license to operate cellular services in at least 356 municipalities. It’s the first time the Mexican telcoms regulator has given a operations license to an indigenous social group.
5 Worlds is a young SFF project that’s been a hard secret to keep these past years! It’s a five book series, 250 pages each, full color. It has five worlds and there are five of us working together on it. The story involves an impossible quest to light these ancient beacons left behind by […]
It’s one thing to enjoy dinner at home and a nice glass of Cabernet Sauvignon with your best friend, Netflix, but it’s another thing entirely to make that meal from scratch and get that wine delivered right to your doorstep.But what if we told you there’s a way to make this possible? To keep your social life, […]
Having to pack and drag your stuff through security can put quite the damper on your vacation plans. Thankfully, we’ve got your back with one way to make traveling more painless: the Jumper Overnighter Travel Bag.This compact bag is so lightweight that you can effortlessly carry it, and fit it into any overhead compartment. But just […]
Learning is a 24/7/365 proposition, and it never ends. And if you’re truly serious about leveling up your skill sets and career prospects, get a subscription to Stone River Academy’s massive course collection. This offer normally is worth over $1,400, but is now available for just $89 in the Boing Boing Store.A respected name in information technology […]