In a Wired report on the Brony Thank You Fund -- a project of My Little Pony fans, AKA Bronies, that used a homemade commercial to raise money for toys for the children of military servicepeople -- delves into the unlikely Brony fandom. It gets interesting when Wired's Angela Watercutter talks with an expert who describes Bronies as part of a new "ultra-cult" era:
Charles Soukup, associate professor of communication studies at the University of Northern Colorado, said that in today’s cultural landscape — where heretofore “cult” topics like science fiction and comic books have become mainstream entertainment — brony-ing up might be the best option for creating a unique identity and nerding out.
“It appears we are moving toward the ultra-cult era in which media consumers discover extremely unexpected and obscure media texts to cultivate uniqueness and distinctiveness for their mediated identities,” Soukup said in an email to Wired. “Bronies are a kind of perfect storm of this new ultra-cult media consumption as they combine an intense unexpectedness (adult male fans of television programs designed for little girls) with the status afforded arbiters discovering undiscovered or under-the-radar media products.”
But My Little Pony fans likely won’t stay under the radar much longer, and twenty-something female scientists might be the beginning.
Bronies’ TV Spot Shows Changing Face of My Little Pony Herd
McMansion Hell is a hilarious blog where Johns Hopkins Peabody Institute graduate student Kate Wagner posts scorching critiques of the architecture of McMansions — but this week, Wagner announced that she had shut down her blog after spurious legal threats from Zillow, which admits that it doesn’t even hold the copyrights to the images it […]
The Flux chair is a $130, 12lb “origami-style” polypropylene lounge chair designed by Douwe Jacobs; it sets up in minutes and is stable and lovely (there’s also a $65 kids’ version and a whole range of furnishings including a bar, coffee table, countertop, end-table, etc). (via Yanko Design)
The first time Merle Rasmussen played Dungeons & Dragons, he thought it was a Halloween game.
“It was October 1975, and I was an 18-year-old freshman at Iowa State University. My roommate got this game filled with skeletons and undead monsters. I had no idea.” The role-playing bug had bitten him, but fantasy wasn’t his genre. So that same year, he started writing a game set in a modern world, the spy game that would become Top Secret.
Aside from specific apps needed for work, the most casual Mac users can probably survive without anything more than the bundled software. iLife is a surprisingly capable office suite (Apple even promotes Keynote as a tool for interface design), and recent versions of Safari are more energy efficient than any other macOS-compatible browser. But if […]
Despite the upfront cost, electric toothbrushes are much better at removing plaque than those freebies from the dentist’s office. For those who struggle to fill the American Dental Association’s recommended two minutes of brushing time, or anyone with limited dexterity, a sonic toothbrush can give your oral care routine a boost.To keep your chops healthy […]
Learning a new language will give your resume an upgrade, sure, but it will also provide a huge cognitive boost for mental tasks outside of translation and conversation. Bilingual brains have been shown to be better at handling multiple concurrent tasks, and gaining fluency in a new tongue is an amazing way to improve memory, […]