The Brony Thank You Fund spun out of a Reddit forum Indiegogo fundraiser for fans of My Little Pony: Friendship is Magic ("bronies" and "pegasisters"). After raising money to run an ad thanking the show's creators for doing such a great job, the organizers donated the hefty excess balance to Toys for Tots. The project continued to gain momentum and it is now a registered 501(c)3 charitable organization through which fans of My Little Pony can make tax-free donations that will be funneled to worthy causes. They claim that they're the first media-related fandom to register as a charity -- I'm pretty sure that some science fiction conventions are run as 501(c)3s, though.
“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.” So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school.
Seriously, it's happening every day now, people coming up to us and saying "I want to experience your brand in more ways. Could you lose the hooves and snouts?" Read the rest
Bronies, gathered this weekend at BronyCon, are apparently getting a bad rap in the media: "Outside the convention center, young men danced and sang along with songs from My Little Pony cartoon that blasted from loud speakers as a video screen on a large truck showed the show's characters. One observer said it almost felt like a Grateful Dead concert." [AP] Read the rest
At The Awl, Kase Wickman covers the first major Brony convention, an "explosion of wild color ... the glitter, the rainbows, the homemade pony-mane hooded sweatshirts, all of it bright and sparkly enough to send any pop culture-aware preteen princess into spasms of jealousy." Read the rest