My favorite press release (1994)

Kevin Kelly found this old press release from Myst creators Robyn and Rand Miller in his files and emailed me a scan. I remember it and it is probably the only press release I've ever liked.

Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.

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MooseDesign

What does the “AppleLink” in the letterhead contact block refer to?
- Casual_Economy
  
  http://lmgtfy.com/?q=applelink
- invictus
  
  For an actually useful answer, it was an Apple-specific, pre-internet address system, back around the time when communication protocols and proprietary networks were being fruitful and multiplying. I believe AOL used to have a similar address scheme.
  
  Interesting to note that if this press release is from 1994, it’s one of the last AppleLink artefacts, since the network was shut down that same year.
  - MooseDesign
    
    Thanks for the context appropriate response!
- http://www.facebook.com/profile.php?id=643116822 J Tim Nyberg
  
  AppleLink was the name of both Apple Computer’s online service for its dealers, third party developers, and users, and the client software used to access it. Prior to the commercialization of the Internet, AppleLink was a popular service for Mac and Apple IIGS users. The service was offered from about 1986 to 1994 to various groups, before being superseded by their short-lived eWorld and finally today’s multiple Apple websites.
rtresco

I remember a time when I was amazed by The Manhole, I wouldn’t necessarily say it was blah.
- tubacat
  
  I had a perpetual visitor in the little 5 year old from next door because I once showed him Manhole on my Mac…I wish there were more “games” like this around…(wasn’t it built in Hypercard?)
Felloslav

Blah blah blah blah youtube comments blah. Blah: blah blah blah blah?

blah blah.
http://profile.yahoo.com/TS56Z5EJYRFVBTWSWKIZUSVFCM Max

They certainly stuck to the important parts. I must try this the next time I write a report to Council.
http://www.facebook.com/people/Shawn-Goldwater/806673997 Shawn Goldwater

Great but it’s actually not a press release.
Daneel

Blech.
- invictus
  
  You mean “blah,” surely.
  - http://lemoutan.blogspot.com/ Lemoutan
    
    Yada. (Please excuse my poor blah.)
doniphon

-3blah0-
Glippiglop

It may be signed by the Millers, but I think we know exactly who used to draft Cyan’s press releases. Bob Loblaw.
Ronald Pottol

Chicken chicken chicken, chicken chicken!

Chicken?
Benjamin Adler

Why won’t the MIllers work anymore?

I know at least two big Riven conversion projects are in progress.
Somewhere, the Myst Movie is getting Hollywoodized…. slowly.
http://www.kmoser.com kmoser

Now I know where UC stole the idea for their new logo.
noah django

Buffalo buffalo buffalo Buffalo buffalo
- Jim theOtter
  
  And the extended form: Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo.
http://twitter.com/russnelson Russ Nelson

I agree. It’s not a press release. It’s a letter. A press release would have had a – O – at the end of it, and would have said the city and state it was released from.
http://profiles.google.com/marc.k.mielke Marc Mielke

Great song, but they cut off the best part! “…ARGH! FUCK! KILL!”
http://www.youtube.com/watch?v=iawxB0MLc9Q
buchacho

Cosmic Osmo!!!!!
http://twitter.com/Bestpaperboy Michael Chazin

It has already been noted but this is not a Press Release. It is a letter. Remember letters, people used to send them via the USPS before there was email