Ikeahackers -- a venerable fan-site that competed with Ikea's newly launched, empty "online community" -- were previously threatened by Ikea and looked to face extinction.
Now there's some hope that the company may be wising up to the Streisand Effect and averting a major self-inflicted wound from targeting its own biggest fans.
Before you apologize for Ikea because "they have to defend their trademark or lose it," keep in mind that genericization of an active trademark nearly never happens in modern times, even when the mark is also used generically by the public. And what's more, even if you think that the minute risk is something Ikea should have addressed, remember that they get exactly the same protection from genericization by granting permission to Ikeahackers as they would from threatening them. The only reason to threaten your fans is because your business has a sociopathic personality, not because the law or fiduciary duty demand it.
And it could not have happened without your support. Every email, twit, comment and message that you have sent in support of IKEAhackers has led to this moment for us – that it is possible for fans to cause a ginormous corporation to rethink its actions. THANK YOU! I am very grateful, moved and humbled by your outstanding support over the last few days. I love you guys to bits.
*Insert: Jules does happy dance!!*
So, yesterday evening I received an email from Anders of Inter IKEA Systems BV asking me to get in touch. I did and he told me he was having lunch! (So good to talk to a human who eats!) Later he called back to express that IKEA would like to dialogue with me to find a new way forward. What does that mean? I don’t know yet. But I am hopeful, though my guard is still up. From our conversation, I do not have to make any changes to IKEAhackers (including the ads) till we settle on an agreement.
Inter IKEA Systems BV called me!
(Thanks, Mr Eppy!)
In 2014, IKEA, the Swedish-based global furniture company, sent a cease-and-desist letter to a blogger by the name of Jules Yap. Yap ran the extremely popular website IKEAhackers.net, which helped people “hack” IKEA furniture into new, creative, and unexpected designs. The site was already almost a decade old when IKEA’s lawyers demanded that Yap hand over the URL. What follows is a case study from Superfandom: How Our Obsessions are Changing What We Buy and Who We Are.
CSIR-Tech is the commercial arm of the Indian government’s Council of Scientific and Industrial Research; after spending ₹50 crore (about USD7.6M) pursuing more than 13,000 “bio-data patents” (patents of no real value save burnishing the credentials of the scientists whose names appear on them), they have run out of money and shut down.
Troy Hunt, proprietor of the essential Have I Been Pwned (previously) sets out the hard lessons learned through years of cataloging the human costs of breaches from companies that overcollected their customers’ data; undersecured it; and then failed to warn their customers that they were at risk.
What could be more fun than a slingshot that shoots tiny airplanes? A slingshot that shoots tiny glowing airplanes of course! These toy planes are outfitted with ultra-bright LEDs, so you can fly all night without losing them in the trees.Whether you are a regular-sized child, or an overgrown adult one, these light-up flyers offer […]
You know the drill. You go to the dentist and they ask you how often you floss. You lie through your teeth and say, “every day!” (Bonus points if you have some cilantro or chives stuck in your gums from lunch). You don’t want to keep up the charade any longer, but rubbing that tiny strand […]
The Raspberry Pi Foundation has done outstanding work packing a fully capable desktop computer into a package the size of a deck cards—especially one that only costs $35. But if you already have a working laptop, why should you care? Oh, how much you have to learn. Besides operating well as a compact digital media hub, […]