How jokes won the election

Emily Nussbaum at The New Yorker takes a deep dive into comedy's outsize role in Trump's victory. It's one of the best long reads about the pop culture that defined this election. To use Emily's comedy metaphor, with notable exceptions like "Delete your account," Hillary and her supporters didn't read the room and were heckled at nearly every turn.

But by 2016 the wheel had spun hard the other way: now it was the neo-fascist strongman who held the microphone and an army of anonymous dirty-joke dispensers who helped put him in office. Online, jokes were powerful accelerants for lies—a tweet was the size of a one-liner, a "dank meme" carried farther than any op-ed, and the distinction between a Nazi and someone pretending to be a Nazi for "lulz" had become a blur. Ads looked like news and so did propaganda and so did actual comedy, on both the right and the left—and every combination of the four was labelled "satire." In a perverse twist, Trump may even have run for President as payback for a comedy routine: Obama's lacerating takedown of him at the 2011 White House Correspondents' Dinner. By the campaign's final days, the race felt driven less by policy disputes than by an ugly war of disinformation, one played for laughs. How do you fight an enemy who's just kidding?

How jokes won the election (The New Yorker)

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