Seach and TV/online ad behemoth Google today announced an agreement to subscribe to TiVo's user data. "Here's where the fear and loathing come in. Google promises that advertisers pay only when their ads are seen. But TiVo lets viewers fast-forward through commercials. Now, with TiVo's data, collected from millions of digital video recorders across the country, Google can tell exactly which of those commercials are being bypassed."
Google and TiVo team up, strike terror into the nonexistent hearts of TV execs
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