iRiver Story HD optimized for Google Books

$140 Google eBooks reader, iriver Story HD, hits stores July 17.jpeg

iRiver's Story HD e-book reader is optimized for Google's eBooks service (with 3m free titles) and will carry the same price tag—$140— as Amazon's Kindle. Casey Johnston writes:

Given that Google Books is one of the most widely accessible e-book platforms–computers, Android and iOS devices as well as Nook and Sony readers can all access the e-book content–we expect the hardware and user experience will have to deliver in order for the reader to make an impact on a market where other brands like the Nook and Kindle already have significant momentum.