Hayashi Paper Co. sells toilet paper that is printed with "Drop," a horror story written by Koji Suzuki, writer for "Ring" and "Spiral." An English version is coming soon.
The product is made by Hayashi Paper Co., a firm in Shizuoka Prefecture with a staff of around 30. It is the brainchild of Hiroyuki Hayashi, president of Hayashi Paper, who contacted Suzuki and rolled out the idea. The popular author then agreed to write a short story for the roll. It is expected that some people will buy the product as a keepsake due to its gimmicky nature, while others will use it to take care of more pressing business.
The trade ministry, recognizing the toilet paper as a "Cool Japan" product with a distinctive feature, is getting behind attempts to develop sales channels for the quirky item. On June 14, trade minister Yukio Edano met with Hayashi and Suzuki and offered words of encouragement.
"I hope you will generate more ideas like this," said Edano as he checked out the product. Visually that is.
(via Naked Capitalism)