We all know that you can drop red food dye in white wine and get a critic to call it plummy and tannic. But the same holds true for classical music and other snob-infested culture zones. Alex Mayyasi at Priceonomics:
Expert judges and amateurs alike claim to judge classical musicians based on sound. But Tsay's research suggests that the original judges, despite their experience and expertise, judged the competition (which they heard and watched live) based on visual information just as amateurs do. … The key to understanding the aforementioned wine research – without concluding that the entire wine industry is a massive conspiracy powered by snobbery to sell identical fermented grape juice – is that just like with classical music, we do not appraise wine in the way that we expect.
If it comes in a bottle and you paid more than $30 for it, you're probably a sucker.