A point of American pride, our national park system, is sadly underfunded and lost. The Seattle Times shares one piece of the story, corporate sponsorship.
The corporatization process started with “co-branding” agreements, rationalized by Park Service officials as “aligning the economic and historical legacies” of parks with advertisers. In other words, they’re selling the Park Service’s proud public brand — as well as its soul.
First in line was Coca-Cola. In 2007, the multibillion-dollar colossus became a “proud partner” with the Park Service by donating a mere $2.5 million (tax-deductible, meaning we taxpayers subsidized the deal) to the Park Service fundraising arm. In return, not only did Coke get exclusive rights to use park logos in its ads, but it was allowed to veto a Park Service plan to ban sales of bottled water in the Grand Canyon National Park. Disposable plastic bottles are that park’s biggest source of trash, but Coke owns Dasani, the top-selling water, so bye-bye ban. Public outrage forced officials to reverse this crass move, but the Park Service’s integrity has yet to recover.
I am fortunate to live in one of the few private residences surrounded by the Golden Gate National Recreation Area. It is an amazing opportunity, and fraught with frustration, as the Park Service struggles to find its way. With government funding disappearing the Park Service is more and more steered by the desires of its largest donors. Long term health of the parks is less a concern than immediate revenue demands.
Last month, the “Wizard Rock,” an iconic 1-ton boulder, mysteriously vanished without a trace from Arizona’s Prescott National Forest. It was the third boulder disappearance in the region over the last few months.
National Park is a free typeface from The Design Outside Studio based on the “National Park Service signs that are carved using a router bit.” Studio founder and University of Kansas design professor Jeremy Shellhorn was visiting Rocky Mountain National Park when inspiration hit. He writes: I had a sketchbook with me and took some […]
Trump’s government shutdown, now on day 17 and counting, has led to the closure of Joshua Tree National Park.
Need a boost on that resume? Get a valuable tech education on your own time with these eBook bundles. They contain guides from Packt Publishing that cover everything from game development to machine learning. The Complete Mobile App Developer eBook Bundle It’s a veritable gold rush in the App Store these days. Get in on […]
Vinyl is officially back. People are hearing the proof behind the initial “retro” excitement: that records really do have a richer sound. And if you haven’t switched to old-school records for serious listening, it’s a new golden age. Why? Because quality turntables like the Altec Lansing ALT-500 are finally available to a market other than […]
Between all of our apps, streaming devices, Bluetooth speakers, and energy-sucking decorations, paying for utilities each month can be…brutal. In fact, the average household spends roughly $70 a month on the water bill alone. That number might not seem terribly significant, but when you add it up, that’s $840 a year — a pretty significant […]