Kevin McFarland is warning you now: toys are coming, you won't be able to escape them, and this time they are backed by a force beyond human comprehension: Disney.
STARTING YESTERDAY AND continuing today, the Star Wars Youtube channel is livestreaming a product rollout like we’ve never seen, with 15 locations in 12 countries—in an all of them, people unboxing toys. It’s an anticipation-stoking preview for Force Friday, tomorrow’s debut of the first officially licensed merchandise for Star Wars: The Force Awakens. The product preview, followed by a midnight on-sale release, is a massive and unprecedented event, shrewdly taking advantage of the rise of unboxing videos to unveil the new goodies from the year’s most highly anticipated film. But it’s not the only way Disney has amplified the already dominant Star Wars product line.
I recall that there was a surprisingly precipitous saturation point on the prequel trilogy tat, especially books. It slipped from total marketing war into the remainder bin almost overnight. Disney has its share of bombs, but the world's largest licensor doesn't make that sort of mistake with its hits.
John Eldredge of St. Petersburg, Florida writes in a Facebook Marketplace listing that he made this lifesize Santa in Carbonite for a sci-fi Christmas party. But the party’s over and Santa must go. $200. Light settings are adjustable to flash at different speeds or not at all. Made with wood, clothes and a lot of […]
YouTube commenter Steve Kurtics-Lentinello: “They get more depressing over time.. poor Yoda :(” Hmmmm. Video by Jason Scanlon. (via Laughing Squid)
Want a career in web design? It’s true that these days, most anyone can throw up a page or two. But for true workhorse web design, you’ll sometimes need to match the platform to the project. Enter the Complete Front-End Developer Bundle, an educational grand tour around the best tools for the web. For beginners, […]
Things move fast in the world of social media, and they don’t slow down for marketers looking to make an impact. Whether you’re grabbing eyeballs for a major company or a local business, you’ll need to adjust your strategy for every platform. Don’t have a strategy to begin with? That’s where the Social Media Marketing […]
It’s a rude awakening for that rookie vacationer abroad when they try to plug in their gear for the night. Veteran jet-setters know that outlet shapes can vary wildly from country to country, which necessitates that most boring must-have for any world-traveler: A sackful of clunky power adapters. Awkward problem, elegant solution: The Twist Plus […]