Weird Universe shares the tale of Larry Canaday, the 1970s football coach at Eau Gallie High School in Melbourne, Florida, who would bite the heads off live frogs to psych up his team before games.
"Our kids love it," Canaday told the Associated Press in 1977. "They say 'Look how wild the coach is, let's get wild, too!'"
Canaday said he started the practice when trying to fire up one player. "I looked down and saw this little frog and just reached down and bit it. The boy's eyes got big as saucers and he became a real go-geter."
After several years of the ritual, school officials told him that the "frog-biting must cease."
"Last year we were winning," he said in the 1977 article. "But now we're losing, and certain intellects will use this as an excuse to pick on football."