Charlie Todd from Improv Everywhere (previously) writes, "We set up a fake press conference set on the steps of the New York Public Library. When random tourists approached it to pose for photos, a mob of reporters ran up and surprised them with an impromptu press conference."
Now that everyone has a smart phone in their pocket, anything out of the ordinary in public space becomes an Instagram opportunity. With this project the goal was to bait people into posing for a photo and then surprise them with much more than they thought they signed up for. You can approach our microphones and pose for a photo, but if you do, you're going to have to answer some questions.