It's fun to watch an A-list designer like Aaron Draplin (creator of Field Notes notebooks) how he goes about designing a new logo. Here, he was challenged to design a logo for a concrete foundation company. He starts by just writing the name of the company with pencil and paper (not on a computer) and sees what the letters suggest. Then he "digs around" through old design and corporate identity books he likes. Only after he's filled a bunch of pages with thumbnail sketches does he move to Adobe illustrator.
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11:51 am Wed
Oct 4, 2017
Watch Aaron Draplin design a logo in 15 minutes
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Interesting logos are being replaced with boring ones
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Pay what you want for this massive Adobe designer's arsenal
Adobe’s design software catalog is essential to any graphics program, as much for their simplicity as their versatility. Anyone can be an effective graphic designer with tools like Illustrator and InDesign – and the right training in their potential. That’s where the Adobe CC A-Z Lifetime Bundle comes in. Whether you’re getting your feet wet […]
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