It's fun to watch an A-list designer like Aaron Draplin (creator of Field Notes notebooks) how he goes about designing a new logo. Here, he was challenged to design a logo for a concrete foundation company. He starts by just writing the name of the company with pencil and paper (not on a computer) and sees what the letters suggest. Then he "digs around" through old design and corporate identity books he likes. Only after he's filled a bunch of pages with thumbnail sketches does he move to Adobe illustrator.
Earlier this month, I was in Washington DC during the Smithsonian’s festivities around the 50th anniversary of Apollo 11 and the first human moon landing. As you likely saw, UK-based creative studio 59 Productions and the Smithsonian National Air and Space Museum collaborated on an astonishing audiovisual experience centered around a lifesize Saturn V rocket […]
Over at CNN, fantastically creative and influential Japanese artist Takashi Murakami is CNN Style’s latest “guest editor.” Along with commissioning a series of articles “exploring the theme of identity,” he wrote his own insightful and inspiring essay about his life as an artist. From CNN: As a child, looking at paintings was absolutely boring. One […]
The field of data analytics is growing as fast as the internet itself. Self-driving cars, airline pricing, and huge marketing campaigns are all driven by the insights that data scientists can distill out of vast sums of information. Even with the help of powerful software like Python, it’s a highly skilled position. But those skills […]
If you’re marketing on the web, your Google-fu needs to be strong – and up to date. Without a firm grasp on what drives traffic, you’ll never be able to take the wheel. That’s why even if you know where to put your keywords, a little extra effort goes a long way on any marketer’s […]
Want to keep the dentist away? A little tooth care at morning and night isn’t bad, but it won’t keep the stains from smoking or fried foods at bay for long. If you enjoy your food and want to avoid the consequences, an upgrade from that old analog toothbrush can make a huge difference. Among […]