Many parents were apparently too lazy to teach millennials how to do even the most basic DIY projects like how to use a tape measure, so Home Depot has released a series of videos based on popular millennial search terms.
Home Depot isn't the only retailer jumping on the millennial marketing bandwagon. Via WSJ:
The Scotts Miracle-Gro Co. has started offering gardening lessons for young homeowners that cover basic tips—really, really basic—like making sure sunlight can reach plants.
"These are simple things we wouldn't have really thought to do or needed to do 15 to 20 years ago," says Jim King, senior vice president of corporate affairs for Scotts. "But this is a group who may not have grown up putting their hands in the dirt growing their vegetable garden in mom and dad's backyard."
Let's hope Generation Z eschews the avocado toast and focuses on building, not killing!