This "book-lined" Beijing subway car is an audiobook library

Beijing's subway system now includes some experimental cars decorated to look like fanciful, book-lined rooms; scan the QR codes and you get free audiobook downloads for popular Chinese novels.

The whole initiative is actually part of a promotion for the app, which translates simply to "Get". And to no one's surprise, it's an audiobook app.

The aim of the ad is to promote a contest currently running on the app, which encourages users to listen to audiobooks for seven days in a row, after which they stand to win a 24K carat gold necklace, which to be honest, is kind of a strange prize for a book contest.

This train carriage was transformed into an audiobook library and it's magical [Yvette Tan/Mashable]

(via Bookshelf)

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