The Long Island Iced Tea Corporation, aptly-named, is now the "Long Blockchain Corporation". The stock market was so pleased by the change of name that its stock price tripled. The company will continue to make iced tea beverages, but it's sure it'll figure out something with blockchains, the technical process used by Bitcoin and other cryptocurrencies as a public ledger to ensure the trustworthiness of private transactions.
The new blockchain efforts are only in their "preliminary stages," the press release says, and will likely involve investing or forming partnerships with other companies. One potential partner is providing "blockchain infrastructure for the financial services industry." Another is building a "new smart contract platform for building decentralized applications."