Even if you don't win an Oscar (the golden statuette itself is only worth $1), if you're an Academy Award nominee you walk away with a gift bag filled with some seriously lavish schwag.
Town & Country reports that each one is stuffed with promotional gifts valued at $120K:
...the swag bag includes a variety of luxury items, from spa-grade cosmetics, to the advanced Quip electric toothbrush, a year-supply of fresh California oranges, an experience with a personal trainer, and 6-12-day travel packages to Tanzania, Greece, and Hawaii.
For the past 16 years, marketing agency Distinctive Assets has made the "'Everyone Wins' Nominee Gift Bag." Interestingly, the bag is unofficial and not presented at the awards ceremony itself.
The Washington Post reports:
Each bag is big enough to fit a number of human bodies and heavy enough to risk back injury if you tried to lift it with poor form...
It’s difficult to behold the collection of gifts without contemplating class war. This year’s offerings include a slate of skin-care, weight-loss and anti-aging products designed to fend off the inevitable progression of human life, as well as something called “Chao Pinhole Gum Rejuvenation.” The bag features fancy chocolates from Chocolatines in flavors unknown to the proletariat such as “Champagne Diamond” and “Ginger Sake Pearl.” We sampled the “Pomegranate Balsamic Ruby” but couldn’t taste the ruby.
This year’s most expensive offering is a $40,000 luxury trip to Tanzania from International Expeditions...
Some of the bag’s gifts make strange bedfellows. The “D. Thomas Signature DNA Head to Toe” treatment promises in a Distinctive Assets news release to use “the magic and science of laser and light” to “ ‘soft focus’ your skin’s imperfections from head to toe.” Tucked in beside it is the children’s book “Curlee Girlee” by Atara Twersky, with the stated mission of “empowering young girls to love all their unique features.”
Archaeologists digging in the sand dunes of Santa Barbara County, California discovered a 300-pound sphinx head. Notably, the artifact does not date back to ancient times but is only 95-years-old. The sphinx is actually a prop from pioneering filmmaker Cecile DeMille’s 1923 movie The Ten Commandments. It was part of the so-called “Lost City of […]
On The Dr. Oz Show Thursday Nov. 2, former child actor Corey Feldman publicly outed Jon Grissom as molesting him in the 1980s. During the show, he called LAPD to turn in his abusers. In the interview, he stated, “This guy — on his MySpace page and his Facebook page — has got pictures of […]
Another day, another Hollywood “missing stair” exposed: this time Brett Ratner, in the LA Times. Olivia Munn said that while visiting the set of the 2004 Ratner-directed “After the Sunset” when she was still an aspiring actress, he masturbated in front of her in his trailer when she went to deliver a meal. Munn wrote […]
Creative designers play a pivotal role in engaging target audiences and customers, and while companies are eager to bring more of these professionals on board, you’ll have a hard time getting your foot in the door if you’re not using the industry’s best tools. From Adobe to Maya, the eduCBA Design & Multimedia Lifetime Subscription Bundle […]
As more companies aim to reel in costs and boost productivity, project managers are becoming an essential part of many operations, and they’re paid handsomely for their expertise. But, while demand is high, you’ll have a hard time getting your foot in the door if you’re not toting the right certifications. The Official Lean Six Sigma […]
Learning how to play the guitar is no easy feat, and plenty of aspiring rock stars wash out due to either lost interest or simply lousy teaching. The Jamstik+ aims to remedy both of these issues with a 21st-century approach. This smart guitar teaches you about chords, scales, and the like via an app on […]