What's inside the Oscars gift bag, valued at $120K apiece

Even if you don't win an Oscar (the golden statuette itself is only worth $1), if you're an Academy Award nominee you walk away with a gift bag filled with some seriously lavish schwag.

Town & Country reports that each one is stuffed with promotional gifts valued at $120K:

...the swag bag includes a variety of luxury items, from spa-grade cosmetics, to the advanced Quip electric toothbrush, a year-supply of fresh California oranges, an experience with a personal trainer, and 6-12-day travel packages to Tanzania, Greece, and Hawaii.

For the past 16 years, marketing agency Distinctive Assets has made the "'Everyone Wins' Nominee Gift Bag." Interestingly, the bag is unofficial and not presented at the awards ceremony itself.

The Washington Post reports:

Each bag is big enough to fit a number of human bodies and heavy enough to risk back injury if you tried to lift it with poor form...

It’s difficult to behold the collection of gifts without contemplating class war. This year’s offerings include a slate of skin-care, weight-loss and anti-aging products designed to fend off the inevitable progression of human life, as well as something called “Chao Pinhole Gum Rejuvenation.” The bag features fancy chocolates from Chocolatines in flavors unknown to the proletariat such as “Champagne Diamond” and “Ginger Sake Pearl.” We sampled the “Pomegranate Balsamic Ruby” but couldn’t taste the ruby.

This year’s most expensive offering is a $40,000 luxury trip to Tanzania from International Expeditions...

Some of the bag’s gifts make strange bedfellows.

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Maru, internet-famous cat, goes to the 2012 Oscars

Everyone's favorite internet cat goes to the Academy Awards. Well, in poster form. You can't buy the posters, or the cat, but you can buy the book. More about the legend in this previous Boing Boing post.

(Cheezburger via Swintons via Bricorama via @antderosa) Read the rest