Opinion pieces are often treated as performances of no real consuequence, as entertainments and political groundskeeping. But in a study at Yale University, researchers found that op-eds have "large and long-lasting effects on people's views both among the general public and policy experts."
Moreover, the study also found that "Democrats and Republicans altered their views in the direction of the op-ed piece in roughly equal measure."
"The time and energy it takes to produce an op-ed pieces raises a question: Are people persuaded by op-eds?" said Alexander Coppock, assistant professor of political science at Yale and the study's lead author. "We found that op-ed pieces have a lasting effect on people's views regardless of their political affiliation or their initial stance on an issue. People read an argument and were persuaded by it. It's that simple."
The researchers enrolled 3,567 people into the study through an online tool. In an initial survey, participants shared background information, such as their gender and party affiliation. They were randomly assigned into a control group or one of five "treatment" groups. Participants in the treatment groups were shown one of five op-eds that had been published in a major news outlet by a writer affiliated with the Cato Institute, a libertarian think tank, or U.S. Senator Rand Paul of Kentucky. Participants in the control group were not given an op-ed to read.
WhatsApp, the messaging application business owned by Facebook, said on Friday it is “taking immediate legal action” against companies responsible for a flood of political spam ahead of Brazil’s presidential elections.
The Saudi government today says its initial investigation shows that journalist Jamal Khashoggi [photo above] “has died.”
From “The Beatles (White Album) Super Deluxe Edition” coming next month, this gorgeous early acoustic version of George Harrison’s “While My Guitar Gently Weeps.”
No matter what your business, Microsoft’s slate of Office software is as essential as desks and chairs – so much so that most workers are expected to know their way around it before they even get in the door. Whether you need an introduction, a brush-up or a level-up to your knowledge of these tools, […]
Speed reading isn’t just an innate skill possessed by a lucky few. Anyone can learn to speed read, and the benefits are endless. The brain can process more information than most people have time to soak up, but you can make that time now with the 2018 Award-Winning Speed Reading Bundle. The first half of […]
Sure, you could use the same old PowerPoint templates for your next business presentation. It’s not like you have bosses or investors to impress. Oh wait, you do? Time to augment that slideshow with Slideshop – the presentation tool that can individualize your pitch while saving you time. Compatible with PowerPoint, Keynote and Google Slides, […]