Opinion pieces are often treated as performances of no real consuequence, as entertainments and political groundskeeping. But in a study at Yale University, researchers found that op-eds have "large and long-lasting effects on people's views both among the general public and policy experts."
Moreover, the study also found that "Democrats and Republicans altered their views in the direction of the op-ed piece in roughly equal measure."
"The time and energy it takes to produce an op-ed pieces raises a question: Are people persuaded by op-eds?" said Alexander Coppock, assistant professor of political science at Yale and the study's lead author. "We found that op-ed pieces have a lasting effect on people's views regardless of their political affiliation or their initial stance on an issue. People read an argument and were persuaded by it. It's that simple."
The researchers enrolled 3,567 people into the study through an online tool. In an initial survey, participants shared background information, such as their gender and party affiliation. They were randomly assigned into a control group or one of five "treatment" groups. Participants in the treatment groups were shown one of five op-eds that had been published in a major news outlet by a writer affiliated with the Cato Institute, a libertarian think tank, or U.S. Senator Rand Paul of Kentucky. Participants in the control group were not given an op-ed to read.
David’s post about the rise in Google searches for “coronavirus beer,” “corona virus beer,” and “virus corona beer” in the last few days, brings to mind the sad fate of Ayds. Ayds (pronounced aids) was a popular appetite-suppressant candy from the 1930s-1980s. When public awareness about AIDS grew in the mid-80s, sales of Ayds declined. […]
Jeff Carpoff (49) and Paulette Carpoff (46), owners of DC Solar in California, pleaded guilty to running a Ponzi that bilked investors of $1 billion, including $340 from Warren Buffett’s Berkshire Hathaway Inc, reports AP. The could spend 15 – 30 years in prison. As part of their plea deal, prosecutors said the husband and […]
SPOILER: Nobody got baked. Not that kind of space cookies. Sorry. “How do they taste? No one knows.”
In the early days of the web, everyone wanted a .com domain for their site. As a result, all the good ones got snapped up. But .com no longer has the cachet it once did. In fact, many new businesses and individuals are opting for other top-level domain extensions. One of the most memorable is […]
Most streaming fanatics have access to perhaps one or two go-to platforms that they use to binge-watch their favorite shows every night. But there’s always that elusive streaming platform that we secretly crave but never sign up for—leading to bitter nights filled with missed content. So why not enter to win not only a 1-year […]
Thanks to a series of progressive movements throughout the United States, more and more states are allowing people to smoke in the great outdoors with absolute freedom. Unfortunately, most pipe-makers have been slow to catch up with this new reality, which leads to avid smokers stuffing a cumbersome glass pipe in their pocket every time […]