“A new Twitter is coming,” tweeted Twitter today.
“Some of you got an opt-in to try it now. Check out the emoji button, quick keyboard shortcuts, upgraded trends, advanced search, and more. Let us know your thoughts!”
It's simpler. No more three-column view. Two columns now.
“It's thankfully about more than cosmetics, even if it doesn't have everything users might like,” writes Jon Fingas at Engadget.
To begin with, some basic tasks are faster. Keyboard shortcuts help you navigate around without as much mouse clicking, and a dedicated emoji button can add some smilies or hand claps to your latest tweet. You'll also find an upgraded trend section for times when you want to track the planet's pulse, and search promises to be more sophisticated.
This doesn't appear to include some of the big updates Twitter mentioned recently, such as status updates. And no, there's no edit button. Still, it's notable that Twitter is giving its web client an overhaul after focusing so much of its attention on mobile users.
Just when you'll see it is another story. At the moment, it's limited to a portion of the audience through an opt-in button. You'll know if you have access, then. It could be a while before the makeover is broadly available.
The public markets are hungry: as Uber and Lyft look to IPOs to let their investors -- who have been subsidizing 40-50% of every ride -- redeem their shares through sales to the public capital markets, the companies are desperate for ways to reduce their unprofitability and increase those share prices.
Pepsi's plan to pay a Russian company called Startrocket to loft an artificial constellation of cubesats with mylar sails to advertise a "nonalcoholic energy beverage" has been cancelled for unspecified reasons (the company says its prototype launch using high-altitude balloons was a "one-time event").
* whether they deserve one or not
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