Google cracks down on The Federalist & ZeroHedge for violating race-related content policies, may permanently suspend access to Google Ads revenue

UPDATE: Google is now saying NBC News got it wrong, here's Google's update below. Business Insider has a new story covering the update here.

NBC News reports that Google has threatened to ban two extreme-right websites from the Google advertising platform because they publish race-related disinformation. The two sites, ZeroHedge and The Federalist, would no longer be able to generate revenue from any ads served by Google Ads if their accounts end up being suspended by Google.

From NBC News:

A Google spokesperson said in an email that it took action after determining the websites violated its policies on content related to race.

"We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing," the spokesperson wrote. "When a page or site violates our policies, we take action. In this case, we've removed both sites' ability to monetize with Google."

Google's ban of the websites comes after the company was notified of research conducted by the Center for Countering Digital Hate, a British nonprofit that combats online hate and misinformation. They found that 10 U.S-based websites have published what they say are racist articles about the protests, and projected that the websites would make millions of dollars through Google Ads.

Google blocked The Federalist from its advertising platform after the NBC News Verification Unit brought the project to its attention. ZeroHedge had already been demonetized prior to NBC News' enquiry, Google said. ZeroHedge and The Federalist did not respond to requests for comment.

More at NBC:
Google bans two websites from its ad platform over protest articles