Here's some crazy news: Big Boy restaurants are swapping out their iconic mascot "Bob" for a little blonde girl named "Dolly." She is an obscure sidekick-type character from the "Adventures of Big Boy" comic book. The "Big Boy" will remain in the name though.
"We are rolling out a brand-new chicken sandwich. We're calling it the best cluckin' chicken sandwich around and Dolly, who has been with Big Boys since the 1950 as far as we can go back with our comic books, We decided that she's going to be the star of this sandwich as Big Boy was the star of his double decker sandwich…
It is Dolly's time to shine now with our chicken sandwich. So, she's taken the forefront right now. She's in charge. The name will always be Big Boy but as far as the logo, she's leading the charge and we'll see when he comes back if he does."
Something seems off here. Ditch your 90-year-old namesake mascot for a secondary character? Doubtful. I suspect Big Boy's is taking a page from the IHOP playbook. Make a big — but ultimately a temporary change — to get some media attention. Oh darnit, it worked.
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The Dolly Chicken Sandwich is HERE on 7/6! To celebrate we are giving away free chicken sandwiches and a free #chickensandwich a week for the rest of the year to the first 20 in line at 11 AM at each Big Boy Restaurant. That's over 1,300 prizes available! If you can't be there at 11 AM – still stop by and grab a sandwich – $6.99 with delicious French Fries. So save the date, be in line and enjoy because this is a #bigcluckindeal Participating locations include all Michigan locations, Cleveland, OH locations, Downey, CA & Northridge, CA. www.whoisdolly.com
photo by Rusty Blazenhoff