Watch: an incredible song about why recipe blog preambles are so long

Tiktok user @bennymofodavis wants you to know that recipe blog preambles are "ubiquitous, purposeful, and deliberate" and that your complaints about them are not funny and certainly not unique. In a delightful video, he puts his thoughts into song.

"Food bloggers already know you don't care about their mother or how their grandpa died when they were two. But did you stop and think that since literally every blog does it, there just might be a reason to?" he sings in an oddly catchy song (it's still in my head!).

"What gets me the most is that not every blog does it, just the ones showing up in a search engine first. Have you worked out what that means? I'll give you a second. It means it works."