(Click images for enlargement)
I grabbed this bottle of Claire Brightwater water at a Whole Foods on Columbus Circle in Manhattan and when I sat down to drink it, I read the copy on the label. It makes more sense than a Dr. Bronner's screed, but just barely.
This water has been programmed with music, crystals & prayers for good health, happiness, creative energy & prosperity.
Here's an excerpt from a 2007 New York Times
article about Brightwater's "programming" technique:
It is a complicated process. Once the bottles arrive from their source near Saratoga Springs, N.Y., Ms. Brightwater said, she lays out tumbled stones that she has “programmed for love, health and prosperity” around and on top of each case.
She burns sage and sweet grass, herbs used by the Native Americans, to clarify and purify the energy of the water, and prays for its drinkers to experience good health, good luck and prosperity. She said she then asks “the Great Spirit to help feed the hungry children, keep the waters clean and to protect the two- and four-legged on this planet.”
She plays CDs of Native American and Buddhist healing chants for 12 hours a day, until the cases of water are delivered.
Ms. Brightwater has found a powerful distribution channel for her water: two Whole Foods Markets in the city have started carrying it this year. Bottled water, measured in units, is the company’s top-selling item, and she said she is already hearing from appreciative shoppers. “So many people have e-mailed me to tell me they can feel the energy flowing through them when they drink the water,” she said. “I’m astounded.”
Buckets hanging on maple trees may have worked great 200 years ago, but modern producers use a system like the internet: a series of tubes!
Military ration historian Steve1989 cracked open a real gem: a 1942 World War II K Ration by Doughboy Mills, which contained a package of Chelsea cigarettes.
Looking for an appetite suppressant? The U.S. Food & Drug Administration can help. Just stop by FDA’s Defect Levels Handbook to learn how many insect legs and rodent hairs are acceptable in various foods sold to the American public.
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]