Wisconsin Tourism Federation loses to WTF, changes name


37 Responses to “Wisconsin Tourism Federation loses to WTF, changes name”

  1. jtegnell says:


    I thought I was going to be all clever and suggest FTW.

    Shows how clever I am…

  2. Antinous / Moderator says:


  3. smgrady says:

    I’m from Wisconsin, and WTF is this?

  4. semiotix says:

    Too bad. Madison alone is good for dozens of what might have been called “WTF moments.”

  5. muteboy says:

    They are The Fucking Win

  6. jimh says:

    I actually think they could have made it work in their favor. A whole new web campaign.

    “WTF: Why not visit Wisconsin!”

  7. Stefan Jones says:

    Wyoming is now free to ask WTF?

  8. 2k says:

    teh F’ing what?

  9. Anonymous says:

    OK, I like this spot, even though it it is TFW. See you guys logged in later. ;)

  10. Avram / Moderator says:

    I was always disappointed that the Web Hypertext Application Technology Working Group — aka the WhatWG — didn’t call themselves a Task Force instead.

  11. Anonymous says:

    Now instead of using the cool WTF internet acronym they are now using the TFW (Totally F*****G Worthless)internet acronym. Good job guys – way to do your research!!

  12. Anonymous says:

    Reminds me of the former environmental regulatory term, Leaky Underground Storage Tank

  13. Anonymous says:

    Seriously. Wisconsin could really have embraced the popularity of the expression, WTF, and played up the unexpected benefits and pleasures that Wisconsin has to offer. Instead they shied away from a killer marketing opportunity to favor a jumbled and boring name and logo. At this point, they might as well have changed it to: Wisconsin=FAIL

  14. Anonymous says:

    I live in Wisconsin and find this very amusing. Historically Wisconsin is the butt of many jokes. They call us “Cheese Heads” and we are joked a lot about beer and brandy consumption. Most of us take it all in stride. If someone is REALLY worried about I think they need to get a life.

  15. Anonymous says:

    They could have made a killing selling WTF the shirts. I could see those catching on in a big way. And this is TOURISM board. You’d think of all the organizations, they’d be one to capitalize on free press for something.

    It’s like you are going out of your way to fail , WTF.

  16. Anonymous says:

    They should have just ditched ‘federation’.

  17. acb says:

    Notice how the typography in the (undoubtedly hastily thrown together) new logo is off (“FEDERATION OF” is squashed together somewhat awkwardly). Not quite for the win there…

  18. Anonymous says:

    Has anyone yet mentioned that they should have considered changing the acronym to FTW?

  19. Anonymous says:

    What are they, stupid?
    ‘WTF’ is better because of the connotation!

  20. Daemon says:

    Those F’ing Wankers….

  21. Anonymous says:

    @ 30: Yes. That is because Wisconsin is fracking awesome.

  22. Anonymous says:

    I find it fascinating that they mention Beaver College. As a life long resident of Beaver County, PA I am constantly bombarded with snickers in comments about the area. What really seems to get them is a local High School, which had not renamed itself: Western Beaver High, home of the Golden Beavers. I kid you not.

    I have a running gag with a blond female alumni friend of WBHS that usually goes something like this:

    Q: So, you were a Golden Beaver?
    A: Still am!

  23. idontwant2liveinoprahsworld says:

    That reminds me of a story a couple of years ago about a debate of changing the name of Pendelton Middle School (PMS).
    I did a quick search and couldn’t find anything about it.
    Almost as funny as this one.

  24. Lyddiechu says:

    I lived in Madison for 6 years and I am shocked and appalled that the city that birthed the Onion allowed this change.

  25. jokel says:

    When I saw the picture, I hoped it was a matter of Judean Peoples’ Front v.s. Peoples’ Front of Judea. The reality is somehow more pathetic.

  26. failix says:

    O.k. now this is funny!

  27. Anonymous says:

    Maybe they should have just eliminated the department altogether. Does anybody actually tourist Wisconsin anyways?

  28. Anonymous says:

    One of the first things you see when entering Wisconsin on I-94 is this: http://en.wikipedia.org/wiki/Richard_Bong_State_Recreation_Area … yet they choose to make a snicker adjustment to “WTF.”


  29. Anonymous says:

    The fucking win!

  30. Ryan says:

    They should have gone with Federation for Tourism in Wisconsin.

    FTW FTW!

  31. Anonymous says:

    They should have changed the name to Federation of Tourism Wisconsin, IMO.

  32. Tony Moore says:

    i was thinking the exact same thing as #1!
    if they were smart, they’d have gone with FTW!


  33. Anonymous says:

    I see what you did there, Mark.

  34. Francesco Fondi says:

    This is the post of the century!!

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