Wisconsin Tourism Federation loses to WTF, changes name

Wtf Like AYDS and Beaver College, the WTF (Wisconsin Tourism Federation) got tired of being the butt of jokes and changed its name to the Tourism Federation of Wisconsin. That's too fucking weird, if you ask me.

WTF? No, TFW! (Thanks, Ben!)


  1. I actually think they could have made it work in their favor. A whole new web campaign.

    “WTF: Why not visit Wisconsin!”

  2. They could have made a killing selling WTF the shirts. I could see those catching on in a big way. And this is TOURISM board. You’d think of all the organizations, they’d be one to capitalize on free press for something.

    It’s like you are going out of your way to fail , WTF.

  3. Notice how the typography in the (undoubtedly hastily thrown together) new logo is off (“FEDERATION OF” is squashed together somewhat awkwardly). Not quite for the win there…

  4. That reminds me of a story a couple of years ago about a debate of changing the name of Pendelton Middle School (PMS).
    I did a quick search and couldn’t find anything about it.
    Almost as funny as this one.

  5. I lived in Madison for 6 years and I am shocked and appalled that the city that birthed the Onion allowed this change.

  6. When I saw the picture, I hoped it was a matter of Judean Peoples’ Front v.s. Peoples’ Front of Judea. The reality is somehow more pathetic.

  7. Now instead of using the cool WTF internet acronym they are now using the TFW (Totally F*****G Worthless)internet acronym. Good job guys – way to do your research!!

  8. Seriously. Wisconsin could really have embraced the popularity of the expression, WTF, and played up the unexpected benefits and pleasures that Wisconsin has to offer. Instead they shied away from a killer marketing opportunity to favor a jumbled and boring name and logo. At this point, they might as well have changed it to: Wisconsin=FAIL

  9. Maybe they should have just eliminated the department altogether. Does anybody actually tourist Wisconsin anyways?

  10. I find it fascinating that they mention Beaver College. As a life long resident of Beaver County, PA I am constantly bombarded with snickers in comments about the area. What really seems to get them is a local High School, which had not renamed itself: Western Beaver High, home of the Golden Beavers. I kid you not.

    I have a running gag with a blond female alumni friend of WBHS that usually goes something like this:

    Q: So, you were a Golden Beaver?
    A: Still am!

  11. I live in Wisconsin and find this very amusing. Historically Wisconsin is the butt of many jokes. They call us “Cheese Heads” and we are joked a lot about beer and brandy consumption. Most of us take it all in stride. If someone is REALLY worried about I think they need to get a life.

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