Old Spice Guy has competition


34 Responses to “Old Spice Guy has competition”

  1. Tim says:

    The sad thing is that I was going to something similar to that video this weekend when I had the time.

    Now it just feels derivative. :(

    • Beryllium says:

      Heh, I also had the thought to do something similar – although my idea was to use a pasty white slightly chubby guy (me) to do a completely terrible spoof of the ad, but replacing the product with Axe.

      Because Axe’s advertising sucks, and it’s really kind of demeaning.

      But this is an even better sendup of an ad (and the demeaningness is a more specific and focused critique) …


      (spoofs this one: http://www.youtube.com/watch?v=s_zwft9VMP0 )

    • Anonymous says:

      That’s comcast isn’t it? (the commercials where people say they have already invented things that already exist but haven’t released them yet)


  2. Hoot says:

    Something about the way this guy talks . . . I’m burning up!

  3. Teller says:

    Wouldn’t surprise me if Wieden did that, too.

  4. tarabrown says:

    He’s right. I do prefer a duvet and high thread count. Plus, I do like free installation.

  5. Xeni Jardin says:

    mmmm, free installation.

  6. Anonymous says:

    Not enough LOL’s in this guy’s internetz.

  7. autopilot says:

    Look – that was good and everything, but most ladies I know like to have the largest breasts in their relationship.

  8. Anonymous says:

    Yes, that was funny, but, giant manboobs…permanently..etched…into…brain… :-o

  9. Antinous / Moderator says:

    The Ellen Degeneres one was quite funny.

  10. lorq says:

    Hilarious video!

    Belated thanks also for recent Flying Lotus post. Great stuff.

  11. thatbob says:

    Besides being smart and funny, the ad team’s biggest achievement might be recognizing that the target audience for men’s hygiene products includes women. Sort of like Viagra sales being, ahem, limp when Bob Dole was a spokesman, but going through the roof when they started placing ads in women’s magazines. Which is all something the Axe ads don’t get. Whenever I use my shower gel (which is actually Old Spice) my girlfriend quips that I “smell like gold chains.”

  12. Anonymous says:

    A savvy online marketing campaign. My grandad in the UK always used Old Spice scent and splashed it all over.

  13. bklynchris says:

    Are those Xeni’s gleamin’ choppers smiling back at us?

  14. BCK says:

    Nice to see him sampling the Heineken Lady Music commercials too


  15. braininavat says:

    Prince is right – the internet is over!

  16. Anonymous says:

    Nipples! Who wants pancakes!

  17. Dave Faris says:

    Since technology accelerates over time, The Old Spice campaign proves that we’ll eventually get to the point where instead of being fed up with a meme in a mere couple of days, we’ll be sick of it before it even happens.

  18. nanite2000 says:

    I honestly can’t remember laughing so hard as I did with this video. Total genius. I wonder if it was also marketed by Old Spice…?

    Anyhoo – EMJ (#17): I can’t tell if your post is intended to be read with my tongue firmly in my cheek, but I’ll just assume it is. The though that you might actually be serious is the total antithesis of this video.

  19. 3eff_jeff says:

    Thank you, Xeni and OhDoctah. That was awesome. I thought it was hilarious.

    (For the record: I love the original commercial, and I normally hate advertisements. I also own and use Old Spice Aftershave.)

  20. Anonymous says:

    So this is how the US economy works.

    An unemployed guy, who has no PhD and is no doctor but invokes being smart, jumps on the most popular meme to become popular himself?

    I call this sort of people attention hackers, who – in our attention economy – try to ‘make it’ by doing the most obvious (I was just waiting for ‘somebody” to do this exact video-response).

    He already annoyed me so much, to the point, that I stopped watching/listening to Leo Laporte’s TWIT, whenever he fills Leo’s couch,

    Was it funny? I don’t think so, because there is nothing likeable about him, IMHO.

    (Twitter: @buckybit )

  21. Mario Carneiro Neto says:

    You haven’t seen nothing until you’ve seen the Old SpiSe man…



  22. Mitch says:

    Put a bra on those man boobs. Unicorn chaser, please!

  23. seaanemoneman says:

    OhDoctah MyDoctah

  24. Chocolatey Shatner says:

    I kind of liked this Old Spice spoof better. Not because of the misogyny, but because I thought the guy was cute.

  25. TheBlessedBlogger says:

    I thought it was pretty funny and the guys weight didn’t bother me. Personally, I like my guys nerdy and a little chubby. Huge muscles freak me out and aren’t very snuggly and super skinny guys are all bone and hard angles.

    P.S. I’m sorry Old Spice. Your commercials are great but I don’t want to make out with guys that smell like my grandpa. Ditto for Axe.

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