Ryan Holiday pretended to be a credible source on a variety of subjects, just to see who would fall for it. Scalps include CBS, ABC, Today and The New York Times.
“I knew that bloggers would print anything, so I thought, what if, as an experiment, I tried to prove that they will literally print anything?” he says. “Instead of trying to get press to benefit myself, I just wanted to get any press for any reason as a joke.”
At Forbes, Holliday offers a rundown of how fake stories are generated and propagated even without intentional misdirection. He even has a book out on the subject, titled Trust Me, I'm Lying: Confessions of a Media Manipulator. [Forbes]
Jorge Ramos, the Univision reporter/anchor who was famously thrown out of a Donald Trump circle jerk for practicing journalism without permission has a long history of pissing off dangerous, rich, powerful criminals.
“I can see it now!”
They are sentenced to three years in prison, on charges widely believed to be politically motivated and otherwise baseless.
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