Reversible Hello Kitty Hamburger
Like I mentioned in the Blooming Flower post, I'm headed home with a suitcase full of dirty laundry and toys for my five year old. Another awesome score from this trip is the Hello Kitty Reversible 8" Plush: Hamburger, a plush Hello Kitty toy that inverts and forms a Hello Kitty hamburger. It's a thing, then it's another thing! (And there's a turkey version, too).
If you're headed to SXSW, you should really get all your friends in a taxi and ride out to Toy Joy and then eat some of the spectacular barbecue at Ruby's BBQ, kitty-corner from the shop. It's pretty much the perfect outing, and at least as cool (if not cooler) than anything you'll actually see presented on the conference floor.