Rob Beschizza at 9:17 am Fri, Apr 12, 2013
ADVERTISE AT BOING BOING!
By Kmart, via Kottke and ★interesting.
They need to do something because all the k-marts here are frightening depressing ghost stores. No one wants to shop in them.
even the one they used in the ad has that weird “film of dust on the cracking laminate floor; from somewhere, a strange buzzing” look.
They are like Walmarts without the… I can’t think of anything that wouldn’t sound classist so make up your own joke. But yes, they are sad places because poor people are getting poorer and people with money don’t go to stores. They are doomed because pants are the last things people want to shit in, I mean ship.
That said, it’s still a pretty funny video.
Trust me, when they were bustling with activity in 1985 no one wanted to shop in them either.
They’re shipping a lot of crap.
When I saw it played on The Today Show (the television does not fall under my jurisdiction in the morning), I couldn’t help but giggle, and almost shipped my pants myself.
Mom, however, left the room without a word.
Beautifully done. Can’t believe the concept made it through the process without being killed. It’ll take a lot more than this to save the brand though.
There’s an old joke about Kmart. The upscale area of Birmingham is Mountain Brook and there are a whole school of jokes about Mountain Brook Housewives. Such as:
What a three words a Mountain Brook Housewife never hears?
Attention K-mart Shoppers
Ba doom boom! I’m here every Friday!
<3 Bham. In the process of applying for jobs in hopes of relocating there sometime before summer's end.
they do have lots of shippy products.
Yep, funny commercial–makes me want to go there to reward them, but the average store is such a shiphole. Anyone know if you can order online and have it shit?
You may complain about K-Mart but in the UK we have Argos …
I’d actually like shopping at KMart because I can find the utilitarian stuff I want, cheap. What keeps me from returning often is the fact that they have 20 checkout lanes, but usually only 1 or 2 are open. At times I’ve been so frustrated, that I’ve left my full cart next to the line, and walked out. If there’s some poor s.o.b. at the misnamed Courtesy Desk, I try to let them know why I’m leaving, but they’re often 1 of the 2 open lanes, so they’re too busy for me to bother them.
I can’t be the only person who gives up. Why would you bother to run a store, but under-staff the very department that collects your money for you? It seems like corporate insanity.
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