Jamie Casino (whose surname at birth was possibly "Biancosino") is a personal injury lawyer in Savannah, Georgia, who bought airtime during the Superbowl for this totally badass advertisement telling the story of how he switched from criminal defense to personal injury after his brother and his brother's friend were murdered and the local law dismissed them as "no innocent victims." In a great Lowering the Bar post, Kevin Underhill investigates the ethics of the ad, and explains how it stays on the right side of the law.
For one thing, ads can get a lawyer in trouble if they are "likely to create an unjustified expectation about results the lawyer can achieve...." Here, I don't think the Super Bowl ad does this—I'm thinking more of the earlier one that briefly appears in which Casino is throwing money (gold pieces, even!) at the camera. That might be interpreted to suggest that hiring Casino is a sure-fire way to get paid, but that is probably well within the kind of "puffery" that is allowed in advertising.
Then there is the fact that the name of the firm is "Casino Law." Yes, it is named after Jamie Casino, but "Casino" may not be his real name, at least judging from the fact that his brother's last name was "Biancosino." If he changed it to suggest hiring him would result in a big "payoff," that might be an issue, but if anything I think it weighs in his favor because winning at a casino involves significant risk. People may not realize that, but that's not his fault.
As Rolling Stone suggests, it is a little problematic that the ad depicts him desecrating a grave and smashing a grave marker...
Some Words About That Badass Lawyer Ad [Lowering the Bar]
When all you have is a hammer, everything looks like a nail; when all you have is clip art of a hooded hacker figure…
States across America are considering “Right to Repair” legislation that would guarantee your right to choose who fixes your stuff (or to fix it yourself); but they’re fighting stiff headwinds, from the motorcycle makers who claim that fixing your motorcycle should be a crime to Apple, who feel the same way, but about phones.
“Stephen Colbert” is a character that was once played by Stephen Colbert: a right-wing blowhard pundit who called Bill O’Reilly “Papa Bear.” When Colbert took over the Late Show, the “Stephen Colbert” character disappeared (possibly because Viacom claimed the rights to it!), but now and again, he reappears.
The Raspberry Pi Foundation has done outstanding work packing a fully capable desktop computer into a package the size of a deck cards—especially one that only costs $35. But if you already have a working laptop, why should you care? Oh, how much you have to learn. Besides operating well as a compact digital media hub, […]
Custom coffee vessels are the perfect piece of office flair, but it’s just a matter of time before your VOTE FOR PEDRO mug will start to lose its relevant wit. Why not have a new one every day, with whatever silly nonsense you want sticking off the sides? You can save big on your novelty […]
The Lightning port has thus far resisted the cruel fate that befell the headphone jack, and despite rumors that it may be disappearing come iPhone 8, for the present and foreseeable future, Lightning cables are a hot commodity for iPhone users. As such, we must make do in this strange time in which long, glorified […]