It must suck to have spent good money on an office or apartment in an upscale business with "TRUMP" on the front of it, only to wake up one morning and discover that your real estate investment has forever become synonymous with a crass, racist, sexist election campaign.
In categories such as "prestigious," "upper class" and "glamorous" the Trump name has plummeted among high-income consumers. Within the same group, it is also losing its connection with the terms "leader," "dynamic" and "innovative"—quite a blow for a man who criticizes others for being "low energy" and considers himself an industry trailblazer.
The losses have been especially notable in Trump's wealthier customers, with those earning incomes over $150,000 reacting most harshly. The survey reported that people felt that Trump was "obliging" and "upper class" far less than the start of his campaign—50 percent less, in fact.
Donald Trump's Personal Brand Is Slowly, Excruciatingly Crumbling
[Melissa Cronin/Gawker]
(Image: Donald-trump-secim-840×420, Gage Skidmore, CC-BY-SA)
