Spotted doing the viral rounds and unattributed (though watermarked with a URL that redirects to Elbe Spurling's website) this wall of Dr. Pepper knockoffs is a magnificent lesson in branding magic and semiotics and all that fancy jazz. I transcribed the names:
Not included, tragically, is Kroger's recently-marketed "The Fizzicist", photographed here by Brent Nashville.
If I made one, it would be 'Not really a Dr."
Update: One ~bmasmith compiled a big list of Dr. Pepper clones.
Pete Buttigieg, the first openly gay Democratic candidate and a proponent of “democratically influenced capitalism”, has his own campaign brand typography. Faces include Aktiv Grotesk (“sleek lines [that] feel equally modern today as they would have in an old Studebaker ad”), Industry (“the visual language of American manufacturing … industrial, sporty or military”) and Domaine […]
Poolboy nails one of the three most pernicious forms of marketing trends: the ironic self-deprecating brand run by some douchey social media manager:
Dunkin’ Donuts will still sell donuts but, as of January, shall only be Dunkin’. According to CNN, “The makeover is part of Dunkin’ Brand’s efforts to relabel itself as a ‘beverage-led’ company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts.”
If you’re just jumping into app development for Apple’s devices, you’ve picked a heady time. The new iOS 13 has a ton of new features: A versatile SwiftUI language, a boosted role for Siri and a more robust Photos app, just to name a few. And if you’re making the transition from iOS 12? Get […]
Most people don’t spare a lot of thought on the potting for their plants. Perhaps something with a color that matches the walls, but that’s as far as it goes. After all, the plants don’t care what they’re wearing. Do they? Actually, they might. As eye-catching as the AIRSAI Floating Bonsai Plant Pot is, its […]
With the gains real estate has made over stocks in the past 25 years, it’s easy to see why the rich constantly use it to expand their wealth. What’s slightly less obvious is why only the rich seem to ever break into real estate investment. There are a lot of reasons, but a couple of […]