If an artificial intelligence reviewed your favorite logo, how would that logo fare? now you can find out with Logo Rank, a nifty tool by the guy behind Brandmark.
As with any AI, the sensibilities of the programmer are baked into that learning, although he makes a case for the universality of the aestherics of a good logo:
Logo design is a creative field that's defined by constraints. A good logo is not only illustrative of the brand but simple enough to be legible from afar. It must also be unique enough to not be confused with the myriad of symbols and icons that surround us.
Logos are essentially abstract illustrations, but clearly not all illustrations make for good logos. In order to create logos systematically we need some notion of what makes a logo good in a visual sense.
Brandmark generated this Boing Boing logo, which is not too bad!
Creator Jack Qiao has a bunch of other cool projects cooking, so check it out.
• Logo Rank (Brandmark via Taxi)
Bryony Dalefield pasted up the London Review of Books in the early 1980s. In this video she shows how she did it back in the the good old days of rubber cement and X-Acto knives. I laid out the first issue of bOING bOING in 1987 this way. Image: YouTube [via Open Culture]
In the early 1980s, Susan Kare joined Apple Computer to design fonts and user interface graphics. A legend of pixel art, Kare created the look of the original Macintosh, from the Chicago typeface to the Trash Can to the Happy Mac icon. She’s currently creative director at Pinterest. David Kindy profiles Kare in Smithsonian: Pioneering […]
Film editor Andrew Saladino of the Royal Ocean Film Society analyzes the exquisitely engineered airships in the films of Hayao Miyazaki.
We have a theory about those throw blankets that are barely big enough to cover your legs. The only people who seem to make them or use them are grandmothers, and the blankets are only that small because Nana got bored halfway through the sewing job. Look, we’re sure she means well. But if you […]
Remember when the default state of your online presence was anonymity? That’s not so clear-cut anymore, and the worst part is you may not even know who is using your data or what they’re using it for. Small wonder that so many people are choosing to surf through virtual private networks. VPNs filter web access […]
Get ready for the stream of your dreams, binge-watchers. There’s a contest afoot, and at stake is a lifetime subscription to Netflix. All you have to do is sign up, and you’re entered to win this ultimate Netflix plan. When does it expire? Only when you do. And hey, just in case you need something […]