Mitchel Resnick is one of the most humane, accomplished and prolific creators of educational technology in the world, one of the co-creators of Logo and Lego Mindstorms, and founder the MIT Media Lab's Lifelong Kindergarten group, where the open source, kid-friendly, open-ended Scratch software development tool was born; in a new book (
also called "Lifelong Kindergarten: Cultivating Creativity through Projects, Passion, Peers, and Play") Resnick analyzes the extraordinary successes that have emerged from his kid-centered view of learning with technology, sketching out a future in which kids program their classroom computers, not the other way around.
If an artificial intelligence reviewed your favorite logo, how would that logo fare? now you can find out with Logo Rank, a nifty tool by the guy behind Brandmark. Read the rest
Design firm Dorothy created an alphabet made up entirely of letters from classic rock band logos. I did OK on this one, but the alternative rock one kicked my butt: Read the rest
Flagging computer company HP hasn't had a great decade, but for the new Spectre laptop it reintroduced a daring minimalist logo that's been spotted once or twice before, but is only now hitting products. Everyone loves it! So do I.
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The new logo, announced yesterday, is undoubtedly more pleasant and contemporary than the old one. Margaret Rhodes writes that the company wants you to think that it is your go-everywhere friend.
Google needs to be able to transform its brand at will, because its canon of products is expanding rapidly. It’s not just that users now engage with the company on a “constellation of devices,” as the authors of the logo announcement page put it. As we saw at the I/O developer conference, Google is pushing to seamlessly guide users from one product to the next, with things like Google Now on Tap and voice search as the connective tissue that will bring it all together. For that to work, Google needs a crisp visual system. The new design helps, Clinton says, because the typeface is based largely on circles.
Glenn Fleishman writes that these simple scalable logos are simply bland.
At first glance, it seemed exceedingly bland to me; the longer I look at it and a new font that's related, the more I think they made a series of good choices. It's still bland, but it's a well-thought-out bland that makes sense for their company.
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Snapped yesterday near my flat in east London, this Irish shredding company's logo on the back of their truck. Talk about "does what it says on the tin!"
Awesome logo on hard-drive-shredding service's lorry, Brunswick Place, Hackney, London, UK Read the rest
