"The temptation to pose as an impartial reviewer of one’s own work will be familiar to many authors across history, writes Simon Parkin. "But the Internet has, as with all vices, smoothed the transition from temptation to action."
Such self-fluffing is at least supposed to be secret. But the review systems are so crude and easily-gamed that it enables nakedly public manipulation. When The Gamers want to waltz around Amazon's useless "verified purchase" wall to punish a developer for offending them, it's easy...
“People would buy our game, not play it, leave the terrible review, and instantly request a refund,” Sean Vanaman, Campo Santo’s co-founder, told me. “It’s a well-worn tactic.” In his estimation, user-review systems such as those used by Valve, Steam’s developer, are so vulnerable to exploitation that they require as much moderation as social-media platforms.
Worse, without fake positive reviews, your thing -- your book, your restaurant, your startup -- is at a disadvantage in the apps and platforms that potential customers use to scan for new stuff. Once the medium is corrupt, everyone has to follow suit to survive. Get a load of this wonderful nonsense at TripAdvisor:
For the recent test, he created his own fake business, which he called the Shed at Dulwich. (It was named for his garden shed, in Dulwich, London.) He photographed plates of carefully arranged food (created using household products such as shaving cream and dishwasher tablets), bought a burner phone, and added the Shed to the site. Within four weeks, he had posted enough fake reviews to move the spectral establishment into the top two thousand restaurants in London. Eventually, it became the highest-rated restaurant in the city, and Butler was fielding scores of calls from people hoping to book a table. Such was the nonexistent restaurant’s success that it even attracted a one-star review, from what Butler assumes was a rival. “TripAdvisor removed the review on the grounds that it was fake,” he said.
Facebook Portal is a camera that is supposed to follow you around your house while you videoconference; the product launch was repeatedly delayed because of the company's string of horrific privacy breaches; when the company finally pulled the trigger on the launch it was at pains to insist that Portal would not collect your data […]
To enable “further research of information operations on Twitter”, the company today published a dataset of tweets posted by known Russian and Iranian troll farms. In line with our strong principles of transparency and with the goal of improving understanding of foreign influence and information campaigns, we are releasing the full, comprehensive archives of the […]
Now seems like a fine time to read this Scientific American article titled The Art of Lying by Theodor Schaarschmidt. According to a study conducted by UC Santa Barbara psychologist Bella M. DePaulo and referenced in the article, people make up around two stories every day. Apparently, children “initially have difficulty formulating believable lies, but […]
Speed reading isn’t just an innate skill possessed by a lucky few. Anyone can learn to speed read, and the benefits are endless. The brain can process more information than most people have time to soak up, but you can make that time now with the 2018 Award-Winning Speed Reading Bundle. The first half of […]
Sure, you could use the same old PowerPoint templates for your next business presentation. It’s not like you have bosses or investors to impress. Oh wait, you do? Time to augment that slideshow with Slideshop – the presentation tool that can individualize your pitch while saving you time. Compatible with PowerPoint, Keynote and Google Slides, […]
Multinational companies have used the no-nonsense methodologies of Six Sigma and Lean Six Sigma to oil a smooth-running operation for years. What is it? Six Sigma (and its offshoot, Lean Six Sigma) apply the principles of science to business, teaching managers to methodically target waste, maximize output and streamline the flow from producer to consumer. […]