"American Dirt is #1 on the New York Times bestseller list," writes Angeline Rodriguez, concerning the novel whose celebrity endorsements and success was brute-forced by a marketing campaign and completely immune to the backlash it received as a white fantasy of latino life. "It was never going to be anything less."
The massive institutional support behind the book essentially guarantees it. From the moment the novel sold for a much-touted seven figures in a nine-way auction, the hit-making machinery was set into motion. A large advance by itself won’t ensure a blockbuster, but it often catalyzes the kind of relentless promotional campaign that can secure accolades from publishing juggernauts like Stephen King and Don Winslow, a movie deal with Clint Eastwood’s production company and nonstop coverage in virtually every major outlet.
Even when that high-profile coverage is negative, it proves that for a book of American Dirt’s profile, there’s no such thing as bad press. Parul Sehgal’s unequivocal pan of the novel and its “mauling of the English language” is just one of nearly a dozen separate hits in the paper of record, but it certainly didn’t prevent Cummins from landing the holy grail of book endorsements, an Oprah’s Book Club pick, shortly thereafter.
“The Senate on Thursday unanimously passed legislation to ban the use of the social media app TikTok on federal devices, weeks after the House approved a similar measure,” reports The Hill:
Donald Trump on Thursday issued an executive order that bans doing business with ByteDance, the China-based company that owns TikTok. The ban takes effect in 45 days.
Ohio governor Mike DeWine tested positive for coronavirus today, the latest high-profile politician to catch the bug. He has no symptoms, reports NBC News. DeWine ordered a statewide mask mandate two days ago, including in schools, as Covid surged in the state. “As part of the standard protocol to greet President Trump on the tarmac […]
We get it. You don’t have to go to the office anymore. That’s no excuse for letting your grooming go positively feral. We’re not saying you need to be GQ cover model-ready every Monday through Friday. But at least put in some effort to keep yourself relatively trimmed, clean, and on point. Even if you […]
With everybody cooped up inside right now, it’s no surprise that many houses are starting to get a little bit…well, funky. Yeah…they smell. With everybody running around and sweating and working and cooking and everything else, odors get trapped inside your home. And don’t even get us started on what happens when litter boxes and […]
If you’re a big fan of ink, but not such a big fan of the forever side to tattoo body art or the pain, the Prinker S Temporary Tattoo Printer might just be your favorite creation of the century. Winner of 2020 Red Dot and If Design awards, the Prinker S is kind of like […]