Michael Harriot's take on why the NFL rejecting PETA's ridiculous ad is so notable is the best I have read.
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...On one hand, PETA gentrifying the movement for social justice by likening the “human prejudice of fur coats, trained circus tigers and ribeyes” (yes, they actually said that), to the institutional racism that permeates America is despicable but expected. It’s just the next logical leap from Black Lives Matter to White and Blue Lives Matter. We know that whites are always gonna white, especially at the Super Bowl. I’m sure, somewhere in the PETA office, there’s someone explaining that “this is what MLK would have wanted.”
On the other hand, I am not on the NFL’s side either. The NFL might contend that they don’t want to invite such a divisive political statement during the most-watched television event of the year. But you know what else is white as fuck?
The Donald Trump ad claiming America is stronger, more united and more prosperous, which is scheduled to air during the Super Bowl. Or the $11 million Michael Bloomberg ad that will air during the Super Bowl. Or—and I just like to list things in groups of three—perhaps the whitest of them all:
The Super Bowl itself.
So, yes I’m conflicted. I can’t decide if my position of “Fuck PETA” is strong enough to overcome my “Fuck the NFL” stance. It’s like watching that time when white supremacist Richard Spencer lamented that Donald Trump isn’t racist enough. Or if Chris Cilizza played a game of Stupid Jeopardy!