Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: xeni@boingboing.net.

  • Takuan

    if Cheetos brand really wants to sell to the net audience, what have they done about preventing “Yellowkeyboard” Is there any research underway to produce coated cheesy snacks that don’t leave film over everything? Or how about mouse condoms?

  • HEALTHNUT

    mmmm… cheetos

  • David Pescovitz

    I’m perfectly comfortable with you not agreeing with where we transparently place sponsorships on the site, but please don’t be rude or insulting.

  • J France

    I dunno, i reckon this segment redeemed the lot of them. I had a chuckle. At an ad.

    I can see why everyone is so conflicted about it all.

  • ZoopyFunk

    I have loved everything I have seen from the ‘chrom; this however, is just not effective. Even less so than previous parts 1-3. Its not the ad that is the problem, just my expectations of monochrom.

  • sej

    a) pretty lame video
    b) cheetos = gross

  • mr_josh

    Advertising Cheetos to a bunch of nerds is like advertising sun to Arizonans. Already have full market penetration, dudes.

  • grenz

    @zoopyfunk: hey, i don’t know what effective means in this context… but i always wanted to grunt “frickin obamer” in a spot promoting bloated cheese. a dream come true.

  • jburris

    sllts.
    kp yr bng bng “vd” vr t bng bng tv s cn kp n gnrng t.

  • tartar

    “At least it’s not vegan”… hahaha!

  • Elvis Pelt

    If I can survive the festivities of March 6th, I’m going to show up at Chez Poulet with a full load of Cheetos in my underpants. Take that, haters.

  • Xeni Jardin

    You guys might be in a better mood if you ate some delicious Cheetos.

  • Sam Rothenberg

    If only a disclaimer made it right to put ads in the same place as content.

  • aelfscine

    #4: What is this… cheetos? I’ve never heard of them until this very day.

    Yes, it is I! The one human being in America that’s somehow spent 29 years here and never encountered a Cheeto! Every time I’d go down the chip aisle and almost see them, the store would catch on fire and we’d have to evacuate. I’d go inside gas stations and see a rack of snacks that had a conspicuous empty shelf, and when I asked about it the owner would mumble something under his breath and I’d be escorted out by guards. My whole life has been arranged by some dark conspiracy group so that I’d never hear the world ‘Cheeto,’ and now that the secret is out, I’m not sure what will happ- OH GOD THEY’RE HERE

  • aelfscine

    #8: It’s kind of the same principle behind the EULAs that BoingBoing hates some much…

  • grenz

    @aelfscine: is cheeto really the singlar form of cheetos?

  • wolfiesma

    Cheetos would put me in a better mood, I think, washed down with a ice cold energy drink. Yes, *much* better mood. I think, in fact, we may have hit upon the magical alchemical recipe to make me rise from my seat to the 7-11. Rise! Rise!! Wolfiesma, she is risen!!!

  • DeeAnAy

    Probably should have been posted on the side with the other ads. I’d still watch.

  • mcgringostarr

    just get the Uke Girls to sing about cheetos, and I’ll go look for celeb nip slips until you’re done.

    • Xeni Jardin

      Next week’s Cheetos ad is a naked baby playing a synthesizer with orange-dust stained stubby lil hands.