Building covered in coats

This undated photo from an unattributed newspaper shows the facade of a Danish clothier that advertised its overstock coats by covering the building from top to bottom with over a thousand coats. The display was so successful the police had to come and clear the crowd, but the merchant still cleared out his overstock.

Coats Coat Coat Store as Novel Sales Scheme (via Crib Candy)

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

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Antinous / Moderator

Are you sure that’s not just post-War insulation?
bo1n6bo1n6

Awesome.
legotech

I hate these displays, the size you want is always on the fifth floor just out of reach of the window.
shutz

With a new coat of paint, I bet it could look brand new.
Bodhipaksa

Christo & Co, presumably.
Comrade7

and that little company went on to become overstock.com…

and now you know… the rest of the story.
bwcbwc

I guess that wasn’t in Burlington after all.
daen

I suspect that it’s where the Hotel Fox is now in Copenhagen, on the corner of Vester Voldgade and Sankt Peders Stræde (Google maps link) …
http://www.kmoser.com kmoser

They can’t fool me. It’ coats all the way down.
elix

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InsertFingerHere

I bet those were nice, quality coats too. There was craftsmanship back then…
loroferoz

I thought of going to Møntergade 17, but it seems the original building was demolished, or at least that Troelstrup is not there anymore. The 1936 was also a parting gesture, according to

http://www.troelstrup.com/en-GB/Troelstrup/Heritage/1936.aspx

The new store is in fact, on Vester Voldgade 5.

Will go there one of these days to check it out.
sean

Didn’t Christo do something like this to the Reichstaag in Germany?
pebird

I believe those are Morty Seinfeld’s executive raincoats.