When Kraft introduced Oreos to China in 1996, it was only moderately successful. They revisited the cookie with a lot of market research and came up with a bunch of different chapes, fillings, colors and recipes, eventually choosing several, providing that they preserved the "Oreo experience" of twisting the cookie apart, licking the frosting and dunking it. They sold it with "emotional advertising" in which children showed their parents the "American way" of eating Oreos and the cookies became a success.
They started to ask other provocative questions.
Why does an Oreo have to be black and white? Davis sent us an Oreo with green tea filling. Another had a bright orange center divided between mango and orange flavor.
And why should an Oreo be round? They developed Oreos shaped like straws. In China, you can buy a long rectangular Oreo wafer, the length of your index finger.
Impossible to twist apart, but Davis points out that it makes it easier to dunk in milk.
Rethinking The Oreo For Chinese Consumers
Wells Fargo got caught ripping off millions of customers by setting up fake accounts in their names, then billing them for “services” related to those accounts, sometimes tanking their credit-ratings, costing them jobs, even their houses — but the company says you’re not allowed to sue them because their employees fraudulently signed your name to […]
Yesterday, Congress voted to bar the FCC from ever making a rule that limits how your ISP can spy on you and sell your data, without your permission.
You might think that when companies impose crappy, abusive terms of service on their customers that the market could sort it out, by creating competition to see who could offer the best terms and thus win the business of people fed up with bad actors.
Thread count isn’t like one of those deceiving metrics like camera megapixels or Facebook friends—more threads are always better if you can afford them. If price was no object, we would all be snoozing soundly bundled up in 1.8 kilo-thread sheets every single night. Guess what? Price doesn’t have to be an object with this […]
Maybe it’s entirely because of podcast ads, but drag-and-drop tools like Squarespace have gotten immensely popular in recent years. While it’s definitely a great tool for any non-coders who want to get a small website up and running quickly, managing content with a primarily visual interface can become a pain once you have more than […]
When you can’t wait for the world’s longest meeting to end, the mindless leg bouncing makes your boredom obvious and just annoys everybody else. Everyone knows the TPS reports need the damn cover sheet, but some sadistic colleague keeps forgetting, probably on purpose just to eat into your lunch hour. Enough is enough!While serving a […]